Aquvii: Get Your Token Tokyo Tsotchkes Here!

By Misha Janette


OLYMPUS DIGITAL CAMERAYour eyes do not decieve you; that is trio of fingers icing in a Mozart goblet. It’s just one of the many humorous small goods and fashion that you’ll find in this off-beat store in Shibuya. You know the saying, so say it with me; “Only in Japan!”.

OLYMPUS DIGITAL CAMERAIt’s a small shop, but they’ve maximized each inch they’ve got with a plethora of goodies from mostly Japanese artists and brands. The name Aquvii sounds like the word “akubi” or “yawn” in Japanese. Just like how a yawn can be transmitted from one person to another, they believe good things should also be passed on those around you.

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERAOne of their best-sellers are these pearl accessories by Aoki Yuri. Her ear cuffs are made of pearls that look like bunches of popcorn kernels.

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERATheir signature item is this “face” hat. I was told they make it by steaming the hat on a mannequin (Aaaand the dashing sunglasses are sold separately, unfortunately.)

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA“The Tag Does Not Make You”.
Although they started out as a one-stop-souvenir shop of tsotchkes , they have been dipping into apparel with their own brand. It’s a blend of simplicity with the surreal, like if Muji apparel got put into a blender with some scissors and thread.

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERAOLYMPUS DIGITAL CAMERAThe bags here are all quite unique and fun. The last ones are made in collaboration with the illustrator of their shop logo and Hitch Hike Market- it’s a handy pouch for when riding a city bike.

OLYMPUS DIGITAL CAMERAOLYMPUS DIGITAL CAMERAThey sell interior items as well, and funny objects that inject a bit of humor into them. There a bits and bobbles of a twisted sense of humor scattered throughout the tiny shop; don’t forget to look up at the walls and ceiling!

OLYMPUS DIGITAL CAMERAOLYMPUS DIGITAL CAMERAMy first ever purchase at this shop was a pair of earrings with one a fork and the other a spoon. In fact, while “souvenir shop” might conjure up touristy visions of junk goods, this store really tries to being something unique to the table without pushing the avant-garde envelope TOO far.

OLYMPUS DIGITAL CAMERAThe have also started selling framed art by local artists for a extremely reasonable prices. “We wanted people to be able to buy some art for the same price as a shirt. They come pre-framed so you can just take it home and hang it up,” I was told.

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERACase in point; when I visited the store, they were exhibition this little brand. In Japanese, Bread is “pan”, so together it reads “panty”. If you thought they must not be selling underwear like this… you’d be quite wrong!

OLYMPUS DIGITAL CAMERAWhat’s even better, the the items here don’t break the bank- these colorful POP reflecting accessories are only 800yen each.

 

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERATo get here, and to get your own little Tokyo Tsotchke, get off at Shibuya and take the Meiji-dori side exit, walking north towards Harajuku on the right side. Aquvii is just past the entrance to the infamous Cat Street and in front of Miyashita overpass park.

If you’re in Daikanyama, they have an “Antiques and Oddities” shop which would be a Czech Animation-lover’s dream, as well as a new Gallery location in Ueno (Okachimachi). See the link below for addresses.

Aquvii Tokyo (Shibuya)

OPEN: 12:00-8pm
6-19-16 Jingumae, Shibuya-ku
Online Site


Map


Tag

INTERIOR SHOPPING TOKYO YAKUSHIMA

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About Columnist

Misha Janette
Fashion stylist-journalist-editor

Tokyo-based fashion creator-stylist-journalist-editor. Ms. Janette handled tour costumes for Nicki Minaj and collaborated in Kansai Yamamoto 2014 sales success at Isetan.She writes for media in and outside Japan and launched “Tokyo Fashion Diary” to introduce the Japan scene to the world.