Harcoza: Where anyone can be an idol

By Misha Janette


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It’s almost impossible to pick a centerpiece to this store since there’s so much going on at every corner you look at. But if there’s one thing that makes it stand out from the ho-hum of the other retail peddlers out there it’s this: the full stage downstairs where you too can be the idol of your dreams.

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Many of the brands in Harcoza are by straight-up artists, so having 90% of the goods here being handmade is a given. Some might miniaturize their bigger works into accessories, creating wearable art where each is one of a kind.

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It’s actually astounding how many brands are carried here, and each time I go in I discover some zany new pieces coming out of the woodworks. Some might make you laugh or chuckle, but it’s absolutely all in good fun. You might have never known that a “bonsai plant” wrist watch or bib necklace made of super-balls were missing from your life until you find it here.

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Harcoza is run by Haruko Okano, who studied fashion design in New York. She also works on her own Harcoza collections every season, and even these alone make Japanese fashion the most fun and fearless in the world (In my own small, lowly, humble opinion, natch). They are all available in pieces at her store, like the one with the Indian Pajama Party (those are little satin pillows sewn on the hem), the Akasaka Collection, the aforementioned super-ball Idol collection, a geometric fungal growth collection and more.

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Haruko says that she sees that her customers are unique and on the fringe and love being that way.  Are you one of the more unique world-dwellers? I feel that if you’ve embarked on a trip to Tokyo then you certainly can fall into that realm. Then you’d be at a loss to not come check this place out. Like I said, you might actually have a hole in your life wherein a potato-chip bracelet can fill the void. Viva, Harcoza! See more:

OLYMPUS DIGITAL CAMERAPotato-chip bracelet by Napomimi.

 

OLYMPUS DIGITAL CAMERAVinyl pastel dress by Harcoza.

 

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERAAbove: Vintage bangles and porcelain rings made by children in Brooklyn.

 

OLYMPUS DIGITAL CAMERALittle pieces by Fillyjonk

 

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA“075” can be read as “ona-go” in Japanese, and it is an old-school way to say “woman”. Therefore the retro Bond-girl styling for the necklaces of Hokuro.

 

OLYMPUS DIGITAL CAMERACan you smell the bacon?

OLYMPUS DIGITAL CAMERALittle holographic cubes filled with animal figurines by Harcoza.

OLYMPUS DIGITAL CAMERAHow about telling the world about your Fox Telepathy?

OLYMPUS DIGITAL CAMERAThe stage downstairs transforms into a fitting room. Warbling is optional. The whole store is quite a treat to walk through, from top to bottom.

The store is located in Daikanyama, just a stone’s throw from the new Fred Segal Log Road shopping complex. It’s just at the top of the hill that leads to the railroad crossing with a rather chic and unassuming facade.

Harcoza Online
11am-7pm
Closed Tuesdays
2-15-9 Ebisu-Nishi Shibuya-ku, Tokyo
Tel: (0)3-6416-0725

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About Columnist

Misha Janette
Fashion stylist-journalist-editor

Tokyo-based fashion creator-stylist-journalist-editor. Ms. Janette handled tour costumes for Nicki Minaj and collaborated in Kansai Yamamoto 2014 sales success at Isetan.She writes for media in and outside Japan and launched “Tokyo Fashion Diary” to introduce the Japan scene to the world.