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IS JAPAN COOL?

INTERVIEWS
SAMURAI AVATAR
ALL NIPPON AIRWAYS WORLDWIDE SITES
ANA inspiration of JAPAN

Japanese craftsmanship is a way of life for artisans who continue faithfully making their traditional crafts while devoting themselves to enhancing their skills.

We at ANA focus this year’s “Is Japan Cool?” project on Japanese artisans with expert commandof unusual techniques inherited from ancient times — now rare in today’s world. Featurearticles spotlight the spirit of tradition that dwells in these often unknown artisanswho support Japanese people’s lives and cultures with the works they make by hand.The project team wishes to reach as many people as possible and share the true stories ofthese artisans and their treasured craft legacies.

ANA inspiration of JAPAN