BRAIN WAVE CAT EARS

Necomimi (Cat Ears) is not another type of headgear for cosplay enthusiasts. This is an “additive organ” for communication that detects your brain waves and moves the ears in sync. Here’s how it works. A sensor on your forehead gathers brain wave data and the system analyzes the value of “concentration” and “relaxation.” The ears prick up when you concentrate on something and they lie flat when you relax. Since the “fur” on the ears is designed to be changed, you can choose your favorite pattern of ear pieces and enjoy your own individual look. The company that created this unique product, Neurowear, is developing a series of brain-wave-based communication tools, one after another.

182
10

“At Neurowear, we were considering what future communications might be like. Then, we started to pay attention to types of biological information that hadn’t been utilized in everyday communications. Among those, we decided to follow brain activities, which usually are not easily captured by the individual or observed by others without devices.Since we needed to put a sensor over the forehead to collect brain waves, we had to make the unit look cute when users wore it. So, we decided energize our communication style — and produce cat ear headwear.”

Necomimi is extremely popular around the world. Demonstrations of Necomimi have been held at various venues, such as cosplay and moe culture festivals including JapanExpo in France, Internet-business-related conferences, and museums for media arts. The result is a great response from people who pay attention to new possibilities in future communication tools.

FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
TOTTORI YOKAI ROAD
where yokais and humans live together
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
Ramen (Japanese soup noodles)
ラーメン
Shrine visit
参拝
Decorate anything
デコる
Sushi-go-round
回転寿司
Tokyo Tower
東京タワー
Tokyo Sky Tree
東京スカイツリー
Harajuku girl
原宿ガール
Scramble crossing
スクランブル交差点
Okinawa soba
沖縄そば
Shiisaa
シーサー
Ryukyu Karate
琉球空手
Steakhouse
ステーキハウス
USA
Gunbuster
Japan
Kinnikuman
Netherland
Odin Sphere
Indonesia
Kamen Rider The Next
The color wizard behind 80s kawaii revival.
Cute community character promotes local charms.
How global fans see Japan: kawaii heaven.
Harajuku girl leads next-generation kawaii.
Modern jikatabi
モダン地下足袋
Kyoto Proverbs
Suguki pickles
すぐき漬け
Art of brush and ink
書道家
SIRI SIRI
SIRISIRI
Wrapping
ラッピング
Elevator attendants
エレベーターアテンダント
Department store basement
デパ地下
URUSHI
漆芸
SUSHI
寿司
WASABI
山葵
RICE CAKES
Nerhol
KOHEI NAWA
TAKU OBATA
MANABU IKEDA
SANJA MATSURI
NACHI-NO-OGI MATSURI
MENBURYU
AWA ODORI
SADO
茶道
NOH
NIHONBUYO
日本舞踊
KYUDO
弓道
SUMI-SHOKUNIN
墨職人
SAMURAI AVATAR
侍アバター
FOOD MODEL CRAFTSMAN
食品サンプル職人
SUKIYA-DAIKU
数寄屋大工