TOYOTA x STUDIO4°C collaboration begins
a new PES Project called “Next Generation”

The Peace Eco Smile (PES) Project started in 2012 through the collaboration of TOYOTA and STUDIO4°C. In 2013, as part of the “Next Generation” project, noted directors will release imaginative new animations. The concept of these creative works is “comprehensive environmental ability”, aiming to encourage environmental awareness of global eco-preservation and energy issues. This animation project envisions the realization of one world shared by individuals, society, and nature, living together in harmony.

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Our existence is full of mysteries.

In our childhood, we talked to the stars. We could communicate with outer space when we were children. Does becoming an adult mean forsaking such power? Why don’t we use this mysterious power within us? Let’s bring out thispotential ability. With it, we can see the secrets of our world. Our ideas, our energy will create a new world for our future.

(c)Beyond C.

Tatsuyuki Tanaka, director

Mr. Tanaka made his debut in the film industry as an animator working on Katsuhiro Otomo’s Akira, which showed his strong animation skills. His character design for the video game Linda Cube created a sensation, and a number of his illustration works also proved his remarkable talent. Since then, he has directed short animation films for STUDIO4°C. In addition to working among industry-leading animators, he is widely active in creating acclaimed illustrations and manga, as well as working on production design for live-action films in recent years. Mr. Tanaka’s imaging power has won an enthusiastic following of fans in Japan and receives great international attention as well.

Akaiko-en, music

A four-piece girls’ band (average age 20) from Tokyo, organized in January 2010. This group is unlike any other girls’ band in its impact and dynamic performing capability. Expectations are running high that this year these ladies will get their big break. Band member Maisa Tsuno provides music for other famous artists and her musical talent is now attracting the attention of creators in other fields. In October 2011, Akaiko-en took part in the “Next Music from Tokyo Vol. 3” tour of Canada.

(c)UNIVERSAL MUSIC LLC

ABOUT
PES(Peace Eco Smile) PROJECT

PES (Peace Eco Smile) is a team project of TOYOTA and STUDIO4°C, a famous creators’ group of experts in high-quality visual design. TOYOTA notes the “TOY” in its corporate name as a reflection of lively and joyous creative energy. The PES project celebrates the “joy of mobility” — one of the essential values of automotive innovation — through high-quality animation featuring original characters. TOYOTA brings its corporate ideals and aspirations to these stories, seeking to draw the attention of viewers to promotion of various social issues. In 2013, PES started a new collaboration project, "NEXT GENERATION - PES (Peace Eco Smile) - CROSS COLLABORATION," to communicate its message globally through producing a full animation film with leading directors and various kinds of collaborations in organic connections with other people, things, and places. Can we together create "the future that everyone wants" to change ideas about mass consumption and economic efficiency today? The energy to do this is actually inside human hearts. The source for putting it in motion is music and this is why PES is making music videos along with a new animation film. The power of anime and music can cross over barriers of language and nation, creating understanding between diverse cultures and civilizations, giving us courage and healing. It is the energy of miracles. PES(Peace Eco Smile) is this new energy, wishing to be the path towards a future we can create at any time.

(c)Beyond C.

PES (Peace Eco Smile) is a team project of TOYOTA and STUDIO4°C, a famous creators’ group of experts in high-quality visual design. TOYOTA notes the “TOY” in its corporate name as a reflection of lively and joyous creative energy. The PES project celebrates the “joy of mobility” — one of the essential values of automotive innovation — through high-quality animation featuring original characters. TOYOTA brings its corporate ideals and aspirations to these stories, seeking to draw the attention of viewers to promotion of various social issues.

In 2013, PES started an ambitious new project, “Next Generation — PES (Peace Eco Smile) — Cross Collaboration,” bringing together leading directors to make a full-animation film with a heartfelt global message. Based on organic connections between people, things, and places, the movie will explore how to change today’s attitudes toward mass consumption and economic efficiency in order to create “the future that everyone wants.” The movie will also reflect on whether energy for change actually comes from human hearts. The project is propelled by music, which is why PES is making music videos as well as creating movie animation. The PES project team believes in the power of anime and music to cross barriers of language and nationality, create understanding between diverse cultures and societies, and bring courage and healing: “It is the energy of miracles.” PES (Peace Eco Smile) is this new energy, seeking to be a path to a future we can create at any time.

FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
Food model
食品模型
Soba (Japanese traditional noodles)
日本蕎麦
Gyudon(beef-on-rice bowl)
牛丼
Sushi-go-round
回転寿司
Architecture Street
建築ストリート
Traditional Japanese guest house
古民家ゲストハウス
Yakatabune
屋形船
Tokyo Tower
東京タワー
Umi-budoh
海ぶどう
Kachaashii
カチャーシー
Awamori
泡盛
Resort beaches
リゾートビーチ
Japan
Final Fantasy VI
Japan
ANA
Japan
Dekirukana
Japan
Kiki's Delivery Service
Cute community character promotes local charms.
I want to create awesome kawaii nail art.
Harajuku fashion is a way to express myself.
I want to become Hello Kitty, the icon of Japan.
Fushimi Inari Taisha
伏見稲荷大社
Modern jikatabi
モダン地下足袋
Suguki pickles
すぐき漬け
Kyoto Streetcar
嵐電
Wrapping
ラッピング
Metal tableware
金属食器
Japanese knives
包丁
Japanese sake
日本酒
WASABI
山葵
RAMEN
ラーメン
SUSHI
寿司
RICE VINEGAR
お酢
YAYOI KUSAMA
TABAIMO
KOHEI NAWA
MANABU IKEDA
SANJA MATSURI
AWA ODORI
NIIHAMA TAIKO MATSURI
NACHI-NO-OGI MATSURI
KYUDO
弓道
SHODO
書道
KARATEDO
空手
KENDO
剣道