TOYOTA x STUDIO4°C collaboration begins
a new PES Project called “Next Generation”

The Peace Eco Smile (PES) Project started in 2012 through the collaboration of TOYOTA and STUDIO4°C. In 2013, as part of the “Next Generation” project, noted directors will release imaginative new animations. The concept of these creative works is “comprehensive environmental ability”, aiming to encourage environmental awareness of global eco-preservation and energy issues. This animation project envisions the realization of one world shared by individuals, society, and nature, living together in harmony.

199
8

Our existence is full of mysteries.

In our childhood, we talked to the stars. We could communicate with outer space when we were children. Does becoming an adult mean forsaking such power? Why don’t we use this mysterious power within us? Let’s bring out thispotential ability. With it, we can see the secrets of our world. Our ideas, our energy will create a new world for our future.

(c)Beyond C.

Tatsuyuki Tanaka, director

Mr. Tanaka made his debut in the film industry as an animator working on Katsuhiro Otomo’s Akira, which showed his strong animation skills. His character design for the video game Linda Cube created a sensation, and a number of his illustration works also proved his remarkable talent. Since then, he has directed short animation films for STUDIO4°C. In addition to working among industry-leading animators, he is widely active in creating acclaimed illustrations and manga, as well as working on production design for live-action films in recent years. Mr. Tanaka’s imaging power has won an enthusiastic following of fans in Japan and receives great international attention as well.

Akaiko-en, music

A four-piece girls’ band (average age 20) from Tokyo, organized in January 2010. This group is unlike any other girls’ band in its impact and dynamic performing capability. Expectations are running high that this year these ladies will get their big break. Band member Maisa Tsuno provides music for other famous artists and her musical talent is now attracting the attention of creators in other fields. In October 2011, Akaiko-en took part in the “Next Music from Tokyo Vol. 3” tour of Canada.

(c)UNIVERSAL MUSIC LLC

ABOUT
PES(Peace Eco Smile) PROJECT

PES (Peace Eco Smile) is a team project of TOYOTA and STUDIO4°C, a famous creators’ group of experts in high-quality visual design. TOYOTA notes the “TOY” in its corporate name as a reflection of lively and joyous creative energy. The PES project celebrates the “joy of mobility” — one of the essential values of automotive innovation — through high-quality animation featuring original characters. TOYOTA brings its corporate ideals and aspirations to these stories, seeking to draw the attention of viewers to promotion of various social issues. In 2013, PES started a new collaboration project, "NEXT GENERATION - PES (Peace Eco Smile) - CROSS COLLABORATION," to communicate its message globally through producing a full animation film with leading directors and various kinds of collaborations in organic connections with other people, things, and places. Can we together create "the future that everyone wants" to change ideas about mass consumption and economic efficiency today? The energy to do this is actually inside human hearts. The source for putting it in motion is music and this is why PES is making music videos along with a new animation film. The power of anime and music can cross over barriers of language and nation, creating understanding between diverse cultures and civilizations, giving us courage and healing. It is the energy of miracles. PES(Peace Eco Smile) is this new energy, wishing to be the path towards a future we can create at any time.

(c)Beyond C.

PES (Peace Eco Smile) is a team project of TOYOTA and STUDIO4°C, a famous creators’ group of experts in high-quality visual design. TOYOTA notes the “TOY” in its corporate name as a reflection of lively and joyous creative energy. The PES project celebrates the “joy of mobility” — one of the essential values of automotive innovation — through high-quality animation featuring original characters. TOYOTA brings its corporate ideals and aspirations to these stories, seeking to draw the attention of viewers to promotion of various social issues.

In 2013, PES started an ambitious new project, “Next Generation — PES (Peace Eco Smile) — Cross Collaboration,” bringing together leading directors to make a full-animation film with a heartfelt global message. Based on organic connections between people, things, and places, the movie will explore how to change today’s attitudes toward mass consumption and economic efficiency in order to create “the future that everyone wants.” The movie will also reflect on whether energy for change actually comes from human hearts. The project is propelled by music, which is why PES is making music videos as well as creating movie animation. The PES project team believes in the power of anime and music to cross barriers of language and nationality, create understanding between diverse cultures and societies, and bring courage and healing: “It is the energy of miracles.” PES (Peace Eco Smile) is this new energy, seeking to be a path to a future we can create at any time.

VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
Japanese pub
居酒屋
Capsule hotel
カプセルホテル
Food model
食品模型
Public bathhouse
銭湯
Meiji Shrine
明治神宮
Gohtoku-ji
豪徳寺
Tsukiji Market
築地市場
Scramble crossing
スクランブル交差点
Kachaashii
カチャーシー
Awamori
泡盛
Umi-budoh
海ぶどう
Mango
マンゴー
Hong Kong
BRAVE10/ TIGER&BUUNY
Singapore
Hakuohki
Thailand
Summer Wars
Japan
Neon Genesis EVANGELION
How global fans see Japan: kawaii heaven.
I want to become Hello Kitty, the icon of Japan.
Harajuku girl leads next-generation kawaii.
Outdoor girl finds kawaii in a sleeping bag.
Cool terrace in Kyoto summer
納涼床
Fushimi Inari Taisha
伏見稲荷大社
Uchimizu
打ち水
Zazen
坐禅
Daruma
達磨
Wrapping
ラッピング
Cosmetics
化粧品
Candycrafts
あめ細工
SOBA
蕎麦
ODEN
おでん
KATSUOBUSHI
鰹節
RAMEN
ラーメン
YAYOI KUSAMA
MANABU IKEDA
TABAIMO
KOHEI NAWA
NACHI-NO-OGI MATSURI
MENBURYU
AWA ODORI
SANJA MATSURI
KENDO
剣道
JUDO
柔道
IAI
居合
KARATEDO
空手
KATANA-KAJI
刀鍛冶
SUMI-SHOKUNIN
墨職人
SUKIYA-DAIKU
数寄屋大工
SAMURAI AVATAR
侍アバター