ANIME PILGRIMAGE

Quite a few anime and manga stories take place in real-world locations and borrow their scenery. Fans of these works regard these locations as “holy sites” and visit them frequently. Lucky Star (Raki☆Suta), a four-frame manga drawn by Kagami Yoshimizu, became an anime work in 2007 and won many fans inside and outside Japan. An anime version of the manga appeared on TV, using Washinomiya in Saitama Pref. as the setting of its story. As a result, sightseers spent more than a billion yen over three years to visit this location — the most financially successful anime pilgrimage yet.

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This place appears as Takanomiya Shrine in the story. The father of two sisters (who are the main characters) of the Hiiragi family is the chief priest of this shrine. He is skilled at drawing illustrations on wooden plaques (ema) for dedication to the spirits.

This summer festival has been held for generations in Washinomiya. Since 2008, the Lucky Star mikoshi (portable shrine) has made its appearance, carried by fans. This mikoshi procession is accompanied with the rallying cry of “moe moe” instead of the regular “sore sore.”

An old-fashioned mom-and-pop candy store is filled with drawings from Lucky Star.

AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
OTAKU CAMERA
the app that makes anyone a manga character
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
GAME BAR
a gathering spot for grownups where old games are available
Electrical goods store
家電量販店
High-tech toilet
ハイテクトイレ
Jinrikisha(Rickshaw)
人力車
Hot spring spa
温泉
Tokyo Sky Tree
東京スカイツリー
Scramble crossing
スクランブル交差点
Tsukiji Market
築地市場
Asakusa
浅草
Awamori
泡盛
Utaki
御嶽
Ryukyu Karate
琉球空手
Okinawa soba
沖縄そば
Mexico
Street Fighter 4
Japan
Inu x Boku SS
Mexico
Doraemon
Japan
Neon Genesis EVANGELION
How global fans see Japan: kawaii heaven.
Outdoor girl finds kawaii in a sleeping bag.
I want to create awesome kawaii nail art.
The color wizard behind 80s kawaii revival.
New Kyoto-style umbrellas
新しい京和傘
Fushimi Inari Taisha
伏見稲荷大社
Ippon udon
一本饂飩
Tea master
茶道家
Wrapping
ラッピング
Elevator attendants
エレベーターアテンダント
SIRI SIRI
SIRISIRI
Candycrafts
あめ細工
SUKIYAKI
すき焼き
SUSHI
寿司
WHISKY
ウイスキー
ODEN
おでん
KOHEI NAWA
TAKU OBATA
Nerhol
HISASHI TENMYOUYA
NIIHAMA TAIKO MATSURI
NEBUTA MATSURI
AWA ODORI
NACHI-NO-OGI MATSURI
SADO
茶道
IAI
居合
KENDO
剣道
NIHONBUYO
日本舞踊
EDOKIRIKO
江戸切子職人
KATANA-KAJI
刀鍛冶
KACCHU-SHI
甲冑師
SAMURAI AVATAR
侍アバター