Sae Takasugi

Owner of boco

Toybox kawaii shop shows people power.

Clothes, accessories, and household items with one-of-a-kind design. A shop named boco is amusingly like a toybox turned inside out. It’s filled with items that stimulate its visitors to impulsively pick something up and exclaim, “What on earth is this?” Ms. Takasugi, owner of boco, explains the secret of selecting goods for her shop: “Whenever I find them, I’m always tempted to introduce items with rare color combinations and designs that stimulate my mind and excite me.” On this occasion, she has set up displays with the styling theme, “Be active, be colorful, even in winter!” She continues, “Small items like accessories, shoes, tights, etc., are distinctive and can be used as effective accents to outfits. Customers are captivated by these kawaii goods and I can just let the products speak for themselves. I choose items that have the power to make people happy!”

boco

4910
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Natural kawaii with new balance for future fashion.
Harajuku girl leads next-generation kawaii.
Toybox kawaii shop shows people power.
Harajuku fashion is a way to express myself.
Paper fortune
おみくじ
Sake(Japanese rice wine)
日本酒
Idol
アイドル
Electrical goods store
家電量販店
Meiji Shrine
明治神宮
Tokyo Sky Tree
東京スカイツリー
Roppongi Hills
六本木ヒルズ
Shinjuku
新宿
Kachaashii
カチャーシー
Awamori
泡盛
Lunch “A”
Aランチ
Sanshin
三線
Italy
Neon Genesis EVANGELION
France
The Royal Doll Orchestra
Brazil
Final Fantasy VI
Japan
Neon Genesis EVANGELION
Inspiration of Buddha Statues
仏像
Aburi-mochi
あぶり餅
Café from another world
純喫茶
Live music events at Machiya
京町家の音楽
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
Japanese sake
日本酒
Candycrafts
あめ細工
Department store basement
デパ地下
Picks
楊枝
WHISKY
ウイスキー
KAISEKI
懐石
URUSHI
漆芸
ODEN
おでん
TABAIMO
KOHEI NAWA
Nerhol
HISASHI TENMYOUYA
NEBUTA MATSURI
SANJA MATSURI
AWA ODORI
NACHI-NO-OGI MATSURI