Sae Takasugi

Owner of boco

Toybox kawaii shop shows people power.

Clothes, accessories, and household items with one-of-a-kind design. A shop named boco is amusingly like a toybox turned inside out. It’s filled with items that stimulate its visitors to impulsively pick something up and exclaim, “What on earth is this?” Ms. Takasugi, owner of boco, explains the secret of selecting goods for her shop: “Whenever I find them, I’m always tempted to introduce items with rare color combinations and designs that stimulate my mind and excite me.” On this occasion, she has set up displays with the styling theme, “Be active, be colorful, even in winter!” She continues, “Small items like accessories, shoes, tights, etc., are distinctive and can be used as effective accents to outfits. Customers are captivated by these kawaii goods and I can just let the products speak for themselves. I choose items that have the power to make people happy!”

boco

4924
1
Harajuku girl leads next-generation kawaii.
“Twintail” — simple dream-come-true magic for change.
The color wizard behind 80s kawaii revival.
Outdoor girl finds kawaii in a sleeping bag.
Chopsticks
Character bento
キャラ弁
Sumo wrestler
大相撲力士
Electrical goods store
家電量販店
Yakatabune
屋形船
Roppongi Hills
六本木ヒルズ
Shinjuku
新宿
Architecture Street
建築ストリート
Sanshin
三線
Shiisaa
シーサー
Mango
マンゴー
International Avenue
国際通り
USA
Gunbuster
China
Kuroko's Basketball/ Magi
Japan
VOCALOID
Japan
Neon Genesis EVANGELION
Nurturing the arts
京都ギャラリー
Antique fair
東寺弘法市
Fushimi Inari Taisha
伏見稲荷大社
Kyoto Streetcar
嵐電
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
GAME BAR
a gathering spot for grownups where old games are available
TOTTORI YOKAI ROAD
where yokais and humans live together
Nambu ironware
南部鉄器
Wrapping
ラッピング
Hasamiyaki ceramics
波佐見焼
Daruma
達磨
ODEN
おでん
KATSUOBUSHI
鰹節
RAMEN
ラーメン
SUSHI
寿司
YAYOI KUSAMA
TABAIMO
TAKU OBATA
KOHEI NAWA
MENBURYU
AWA ODORI
NEBUTA MATSURI
SANJA MATSURI
NIHONBUYO
日本舞踊
KENDO
剣道
IAI
居合
JUDO
柔道
SUKIYA-DAIKU
数寄屋大工
SAMURAI AVATAR
侍アバター
KATANA-KAJI
刀鍛冶
FOOD MODEL CRAFTSMAN
食品サンプル職人
e-Sports
e-Sports
GAME CREATOR
GAME CREATOR
PLAY STATION
PlayStation
SPACE INVADERS
SPACE INVADERS