Sae Takasugi

Owner of boco

Toybox kawaii shop shows people power.

Clothes, accessories, and household items with one-of-a-kind design. A shop named boco is amusingly like a toybox turned inside out. It’s filled with items that stimulate its visitors to impulsively pick something up and exclaim, “What on earth is this?” Ms. Takasugi, owner of boco, explains the secret of selecting goods for her shop: “Whenever I find them, I’m always tempted to introduce items with rare color combinations and designs that stimulate my mind and excite me.” On this occasion, she has set up displays with the styling theme, “Be active, be colorful, even in winter!” She continues, “Small items like accessories, shoes, tights, etc., are distinctive and can be used as effective accents to outfits. Customers are captivated by these kawaii goods and I can just let the products speak for themselves. I choose items that have the power to make people happy!”

boco

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Harajuku fashion is a way to express myself.
How global fans see Japan: kawaii heaven.
I want to become Hello Kitty, the icon of Japan.
“Twintail” — simple dream-come-true magic for change.
Idol
アイドル
Chopsticks
Kaminari-mon
雷門
Public bathhouse
銭湯
Traditional Japanese guest house
古民家ゲストハウス
Ooedo Onsen Monogatari
大江戸温泉物語
Harajuku girl
原宿ガール
Gundam 1/1
ガンダム1/1
Mangroves
マングローブ
Umi-budoh
海ぶどう
Village of Long Life
長寿の里
Kachaashii
カチャーシー
United Kingdom
Eternal Sonata
Japan
Kiki's Delivery Service
Denmark
Super Mario Bros.
Germany
The Legend of Zelda: Ocarina of Time
Suguki pickles
すぐき漬け
Fushimi Inari Taisha
伏見稲荷大社
Artisans’ Row
あじき路地
Aburi-mochi
あぶり餅
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
NEXT GENERATION
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AKIRA BIKE
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Department store basement
デパ地下
SIRI SIRI
SIRISIRI
Metal tableware
金属食器
Japanese knives
包丁
RAMEN
ラーメン
KAISEKI
懐石
TEMPURA
天婦羅
RICE VINEGAR
お酢
TABAIMO
YAYOI KUSAMA
HISASHI TENMYOUYA
TAKU OBATA
MENBURYU
NIIHAMA TAIKO MATSURI
AWA ODORI
NEBUTA MATSURI
JUDO
柔道
KYUDO
弓道
KENDO
剣道
SADO
茶道
SUMI-SHOKUNIN
墨職人
KATANA-KAJI
刀鍛冶
EDOKIRIKO
江戸切子職人
FOOD MODEL CRAFTSMAN
食品サンプル職人
PLAY STATION
PlayStation
e-Sports
e-Sports
SPACE INVADERS
SPACE INVADERS
FAMILY COMPUTER / NES
Family Computer / NES