Sae Takasugi

Owner of boco

Toybox kawaii shop shows people power.

Clothes, accessories, and household items with one-of-a-kind design. A shop named boco is amusingly like a toybox turned inside out. It’s filled with items that stimulate its visitors to impulsively pick something up and exclaim, “What on earth is this?” Ms. Takasugi, owner of boco, explains the secret of selecting goods for her shop: “Whenever I find them, I’m always tempted to introduce items with rare color combinations and designs that stimulate my mind and excite me.” On this occasion, she has set up displays with the styling theme, “Be active, be colorful, even in winter!” She continues, “Small items like accessories, shoes, tights, etc., are distinctive and can be used as effective accents to outfits. Customers are captivated by these kawaii goods and I can just let the products speak for themselves. I choose items that have the power to make people happy!”

boco

4920
1
I want to become Hello Kitty, the icon of Japan.
Harajuku girl leads next-generation kawaii.
Outdoor girl finds kawaii in a sleeping bag.
Cute community character promotes local charms.
Massage chair
マッサージチェア
Shrine visit
参拝
Ramen (Japanese soup noodles)
ラーメン
Ultramodern vending machine
次世代型自販機
Ramen Museum
ラーメン博物館
Edomae Zushi
江戸前寿司
Edo kiriko
江戸切子
Monja
もんじゃ
Okinawa Churaumi Aquarium
美ら海水族館
Ryukyu Karate
琉球空手
Public market
公設市場
Kachaashii
カチャーシー
Germany
The Legend of Zelda: Ocarina of Time
Japan
Dekirukana
Japan
Inu x Boku SS
Japan
Neon Genesis EVANGELION
Kyoto Proverbs
Kyoto Streetcar
嵐電
Secrets of autumn colors
紅葉
Mizuura Mikuji
水占みくじ
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
Metal tableware
金属食器
Nishikigoi
錦鯉
SIRI SIRI
SIRISIRI
Candycrafts
あめ細工
RAMEN
ラーメン
RICE VINEGAR
お酢
SUSHI
寿司
ODEN
おでん
Nerhol
MANABU IKEDA
YAYOI KUSAMA
KOHEI NAWA
MENBURYU
AWA ODORI
NEBUTA MATSURI
NIIHAMA TAIKO MATSURI
NIHONBUYO
日本舞踊
IAI
居合
KYUDO
弓道
SADO
茶道
FOOD MODEL CRAFTSMAN
食品サンプル職人
SUMI-SHOKUNIN
墨職人
EDOKIRIKO
江戸切子職人
KATANA-KAJI
刀鍛冶