Sae Takasugi

Owner of boco

Toybox kawaii shop shows people power.

Clothes, accessories, and household items with one-of-a-kind design. A shop named boco is amusingly like a toybox turned inside out. It’s filled with items that stimulate its visitors to impulsively pick something up and exclaim, “What on earth is this?” Ms. Takasugi, owner of boco, explains the secret of selecting goods for her shop: “Whenever I find them, I’m always tempted to introduce items with rare color combinations and designs that stimulate my mind and excite me.” On this occasion, she has set up displays with the styling theme, “Be active, be colorful, even in winter!” She continues, “Small items like accessories, shoes, tights, etc., are distinctive and can be used as effective accents to outfits. Customers are captivated by these kawaii goods and I can just let the products speak for themselves. I choose items that have the power to make people happy!”

boco

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Capsule hotel
カプセルホテル
Itsukushima Shrine
厳島神社
Kaminari-mon
雷門
Chopsticks
Monja
もんじゃ
Asakusa
浅草
Tokyo Tower
東京タワー
Ooedo Onsen Monogatari
大江戸温泉物語
Ryukyu Karate
琉球空手
Steakhouse
ステーキハウス
Utaki
御嶽
Resort beaches
リゾートビーチ
Japan
VOCALOID
Japan
Kiki's Delivery Service
China
Kuroko's Basketball/ Magi
Japan
Hakuohki
Yokai Costume Parade
百鬼夜行
Small Torii
小さな鳥居
Zazen
坐禅
Suguki pickles
すぐき漬け
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
Nishikigoi
錦鯉
ANREALAGE
アンリアレイジ
Nambu ironware
南部鉄器
Metal tableware
金属食器
RICE CAKES
RICE VINEGAR
お酢
ODEN
おでん
KATSUOBUSHI
鰹節
HISASHI TENMYOUYA
YAYOI KUSAMA
MANABU IKEDA
TABAIMO
MENBURYU
SANJA MATSURI
NEBUTA MATSURI
AWA ODORI
KENDO
剣道
KYUDO
弓道
SHODO
書道
NOH
SAMURAI AVATAR
侍アバター
KACCHU-SHI
甲冑師
SENSHOKU-KA
染織家
KATANA-KAJI
刀鍛冶
GAME CENTER
GAME CENTER
SHOGI
SHOGI
PLAY STATION
PlayStation
FAMILY COMPUTER / NES
Family Computer / NES