Sae Takasugi

Owner of boco

Toybox kawaii shop shows people power.

Clothes, accessories, and household items with one-of-a-kind design. A shop named boco is amusingly like a toybox turned inside out. It’s filled with items that stimulate its visitors to impulsively pick something up and exclaim, “What on earth is this?” Ms. Takasugi, owner of boco, explains the secret of selecting goods for her shop: “Whenever I find them, I’m always tempted to introduce items with rare color combinations and designs that stimulate my mind and excite me.” On this occasion, she has set up displays with the styling theme, “Be active, be colorful, even in winter!” She continues, “Small items like accessories, shoes, tights, etc., are distinctive and can be used as effective accents to outfits. Customers are captivated by these kawaii goods and I can just let the products speak for themselves. I choose items that have the power to make people happy!”

boco

4909
1
“Twintail” — simple dream-come-true magic for change.
Natural kawaii with new balance for future fashion.
How global fans see Japan: kawaii heaven.
The color wizard behind 80s kawaii revival.
Japanese pub
居酒屋
High-tech toilet
ハイテクトイレ
Gyudon(beef-on-rice bowl)
牛丼
Electrical goods store
家電量販店
Ooedo Onsen Monogatari
大江戸温泉物語
Tokyo Tower
東京タワー
Tsukiji Market
築地市場
Tokyo Sky Tree
東京スカイツリー
Awamori
泡盛
Village of Long Life
長寿の里
Umi-budoh
海ぶどう
Shuri Castle
首里城
Italy
Neon Genesis EVANGELION
Japan
Fate/Zero , BLEACH
Italy
Sengoku Muso
Indonesia
Kamen Rider The Next
Shohekiga
障壁画
Moon watching
観月の夕べ
I am your Yuzen
友禅の色
Kyoto confectionary
京菓子
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
GAME BAR
a gathering spot for grownups where old games are available
OTAKU CAMERA
the app that makes anyone a manga character
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
Department store basement
デパ地下
Japanese sake
日本酒
SIRI SIRI
SIRISIRI
Picks
楊枝
WASABI
山葵
WHISKY
ウイスキー
KAISEKI
懐石
RICE VINEGAR
お酢
TAKU OBATA
KOHEI NAWA
Nerhol
YAYOI KUSAMA
AWA ODORI
NIIHAMA TAIKO MATSURI
SANJA MATSURI
MENBURYU