Sae Takasugi

Owner of boco

Toybox kawaii shop shows people power.

Clothes, accessories, and household items with one-of-a-kind design. A shop named boco is amusingly like a toybox turned inside out. It’s filled with items that stimulate its visitors to impulsively pick something up and exclaim, “What on earth is this?” Ms. Takasugi, owner of boco, explains the secret of selecting goods for her shop: “Whenever I find them, I’m always tempted to introduce items with rare color combinations and designs that stimulate my mind and excite me.” On this occasion, she has set up displays with the styling theme, “Be active, be colorful, even in winter!” She continues, “Small items like accessories, shoes, tights, etc., are distinctive and can be used as effective accents to outfits. Customers are captivated by these kawaii goods and I can just let the products speak for themselves. I choose items that have the power to make people happy!”

boco

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Harajuku girl
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Spain
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Shohekiga
障壁画
Art of brush and ink
書道家
New Kyoto-style umbrellas
新しい京和傘
Suguki pickles
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SPACE BROTHERS
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TOTTORI YOKAI ROAD
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the app that makes anyone a manga character
BRAIN WAVE CAT EARS
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Picks
楊枝
Metal tableware
金属食器
Cosmetics
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Wrapping
ラッピング
SOBA
蕎麦
KAISEKI
懐石
WASABI
山葵
RAMEN
ラーメン
MANABU IKEDA
TAKU OBATA
Nerhol
TABAIMO
MENBURYU
NIIHAMA TAIKO MATSURI
SANJA MATSURI
AWA ODORI
IAI
居合
SADO
茶道
NIHONBUYO
日本舞踊
KARATEDO
空手