Sae Takasugi

Owner of boco

Toybox kawaii shop shows people power.

Clothes, accessories, and household items with one-of-a-kind design. A shop named boco is amusingly like a toybox turned inside out. It’s filled with items that stimulate its visitors to impulsively pick something up and exclaim, “What on earth is this?” Ms. Takasugi, owner of boco, explains the secret of selecting goods for her shop: “Whenever I find them, I’m always tempted to introduce items with rare color combinations and designs that stimulate my mind and excite me.” On this occasion, she has set up displays with the styling theme, “Be active, be colorful, even in winter!” She continues, “Small items like accessories, shoes, tights, etc., are distinctive and can be used as effective accents to outfits. Customers are captivated by these kawaii goods and I can just let the products speak for themselves. I choose items that have the power to make people happy!”

boco

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Harajuku fashion is a way to express myself.
Natural kawaii with new balance for future fashion.
Introducing Japan’s latest arts to the world.
How global fans see Japan: kawaii heaven.
Mt. Fuji
富士山
Idol
アイドル
Ramen (Japanese soup noodles)
ラーメン
High-tech toilet
ハイテクトイレ
Edomae Zushi
江戸前寿司
Harajuku girl
原宿ガール
Yakatabune
屋形船
Architecture Street
建築ストリート
Mango
マンゴー
Mangroves
マングローブ
Kachaashii
カチャーシー
Okinawa Churaumi Aquarium
美ら海水族館
Japan
Saint Seiya
Thailand
Summer Wars
Singapore
Hakuohki
Japan
Panty & Stocking with Garterbelt
Live music events at Machiya
京町家の音楽
Tea master
茶道家
Secrets of autumn colors
紅葉
Uchimizu
打ち水
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
Daruma
達磨
ANREALAGE
アンリアレイジ
Picks
楊枝
Nishikigoi
錦鯉
RICE VINEGAR
お酢
KATSUOBUSHI
鰹節
WHISKY
ウイスキー
SOBA
蕎麦
TAKU OBATA
HISASHI TENMYOUYA
KOHEI NAWA
YAYOI KUSAMA
SANJA MATSURI
AWA ODORI
NACHI-NO-OGI MATSURI
NEBUTA MATSURI
KYUDO
弓道
KENDO
剣道
SADO
茶道
SHODO
書道
SENSHOKU-KA
染織家
EDOKIRIKO
江戸切子職人
SAMURAI AVATAR
侍アバター
KATANA-KAJI
刀鍛冶
SPACE INVADERS
SPACE INVADERS
FAMILY COMPUTER / NES
Family Computer / NES
SHOGI
SHOGI
GAME CREATOR
GAME CREATOR