Sae Takasugi

Owner of boco

Toybox kawaii shop shows people power.

Clothes, accessories, and household items with one-of-a-kind design. A shop named boco is amusingly like a toybox turned inside out. It’s filled with items that stimulate its visitors to impulsively pick something up and exclaim, “What on earth is this?” Ms. Takasugi, owner of boco, explains the secret of selecting goods for her shop: “Whenever I find them, I’m always tempted to introduce items with rare color combinations and designs that stimulate my mind and excite me.” On this occasion, she has set up displays with the styling theme, “Be active, be colorful, even in winter!” She continues, “Small items like accessories, shoes, tights, etc., are distinctive and can be used as effective accents to outfits. Customers are captivated by these kawaii goods and I can just let the products speak for themselves. I choose items that have the power to make people happy!”

boco

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Japanese hospitality
おもてなし
Chopsticks
Paper fortune
おみくじ
Ooedo Onsen Monogatari
大江戸温泉物語
Yakatabune
屋形船
Architecture Street
建築ストリート
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Steakhouse
ステーキハウス
Okinawa Churaumi Aquarium
美ら海水族館
Umi-budoh
海ぶどう
Mango
マンゴー
Indonesia
Kamen Rider The Next
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Kuroko's Basketball/ Magi
Italy
Neon Genesis EVANGELION
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Panty & Stocking with Garterbelt
Small Torii
小さな鳥居
Suguki pickles
すぐき漬け
Shohekiga
障壁画
Ippon udon
一本饂飩
TOTTORI YOKAI ROAD
where yokais and humans live together
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
KOBE TETSUJIN 28-GO
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Tenugui (Japanese towels)
手拭
Picks
楊枝
SIRI SIRI
SIRISIRI
Department store basement
デパ地下
KATSUOBUSHI
鰹節
SUSHI
寿司
KAISEKI
懐石
URUSHI
漆芸
HISASHI TENMYOUYA
YAYOI KUSAMA
TAKU OBATA
Nerhol
NACHI-NO-OGI MATSURI
MENBURYU
NIIHAMA TAIKO MATSURI
SANJA MATSURI
SHODO
書道
NIHONBUYO
日本舞踊
SADO
茶道
KYUDO
弓道