Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Harajuku girl leads next-generation kawaii.
Toybox kawaii shop shows people power.
Outdoor girl finds kawaii in a sleeping bag.
Harajuku fashion is a way to express myself.
Sushi-go-round
回転寿司
Public bathhouse
銭湯
Itsukushima Shrine
厳島神社
Jinrikisha(Rickshaw)
人力車
Yakatabune
屋形船
Tokyo Tower
東京タワー
Gundam 1/1
ガンダム1/1
Asakusa
浅草
Umi-budoh
海ぶどう
Kachaashii
カチャーシー
Ryukyu Karate
琉球空手
Okinawa Churaumi Aquarium
美ら海水族館
Japan
Inu x Boku SS
Denmark
Super Mario Bros.
Brazil
Final Fantasy VI
Mexico
Doraemon
Ikkyu-ji Natto
一休寺納豆
Kyoto confectionary
京菓子
Small Torii
小さな鳥居
Art of brush and ink
書道家
TOTTORI YOKAI ROAD
where yokais and humans live together
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
Department store basement
デパ地下
Cosmetics
化粧品
Wrapping
ラッピング
Kimono
着物
KATSUOBUSHI
鰹節
KAISEKI
懐石
RICE VINEGAR
お酢
SOBA
蕎麦
MANABU IKEDA
TAKU OBATA
HISASHI TENMYOUYA
KOHEI NAWA
NEBUTA MATSURI
AWA ODORI
NACHI-NO-OGI MATSURI
NIIHAMA TAIKO MATSURI
IAI
居合
JUDO
柔道
NIHONBUYO
日本舞踊
KENDO
剣道
SUMI-SHOKUNIN
墨職人
EDOKIRIKO
江戸切子職人
SAMURAI AVATAR
侍アバター
KATANA-KAJI
刀鍛冶
SHOGI
SHOGI
SPACE INVADERS
SPACE INVADERS
PLAY STATION
PlayStation
GAME CREATOR
GAME CREATOR