Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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“Twintail” — simple dream-come-true magic for change.
Cute community character promotes local charms.
Harajuku girl leads next-generation kawaii.
Introducing Japan’s latest arts to the world.
Idol
アイドル
Electrical goods store
家電量販店
Maid cafe
メイド喫茶
Iced coffee
アイス珈琲
Architecture Street
建築ストリート
Harajuku girl
原宿ガール
Asakusa
浅草
Tsukiji Market
築地市場
Kachaashii
カチャーシー
Shuri Castle
首里城
Public market
公設市場
Mangroves
マングローブ
Korea
Hakuohki / Adekan
Japan
Kiki's Delivery Service
Germany
STEINS;GATE
Thailand
Summer Wars
Ikkyu-ji Natto
一休寺納豆
Secrets of autumn colors
紅葉
I am your Yuzen
友禅の色
Viewing Japanese gardens in Kyoto
日本庭園
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
TOTTORI YOKAI ROAD
where yokais and humans live together
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
Daruma
達磨
Candycrafts
あめ細工
Nishikigoi
錦鯉
SIRI SIRI
SIRISIRI
RICE CAKES
SUKIYAKI
すき焼き
KATSUOBUSHI
鰹節
RAMEN
ラーメン
HISASHI TENMYOUYA
KOHEI NAWA
TABAIMO
YAYOI KUSAMA
NEBUTA MATSURI
NACHI-NO-OGI MATSURI
NIIHAMA TAIKO MATSURI
AWA ODORI
KENDO
剣道
IAI
居合
KARATEDO
空手
SHODO
書道
KATANA-KAJI
刀鍛冶
EDOKIRIKO
江戸切子職人
SAMURAI AVATAR
侍アバター
SUMI-SHOKUNIN
墨職人
SHOGI
SHOGI
FAMILY COMPUTER / NES
Family Computer / NES
PLAY STATION
PlayStation
GAME CENTER
GAME CENTER