Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Natural kawaii with new balance for future fashion.
I want to become Hello Kitty, the icon of Japan.
Cute community character promotes local charms.
How global fans see Japan: kawaii heaven.
Karaoke
カラオケ
Manga cafe
マンガ喫茶
Chopsticks
Japanese pub
居酒屋
Meiji Shrine
明治神宮
Ooedo Onsen Monogatari
大江戸温泉物語
Novels of Haruki Murakami
村上春樹の小説
Scramble crossing
スクランブル交差点
Shuri Castle
首里城
Steakhouse
ステーキハウス
Umi-budoh
海ぶどう
Kachaashii
カチャーシー
Spain
Negima! Magester Negi Magi
France
The Royal Doll Orchestra
United Kingdom
Eternal Sonata
Japan
Lupin III
Small Torii
小さな鳥居
Shohekiga
障壁画
Unique use of Kyoto bathhouses
銭湯表現
I am your Yuzen
友禅の色
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
GAME BAR
a gathering spot for grownups where old games are available
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
Japanese knives
包丁
ANREALAGE
アンリアレイジ
Kimono
着物
Tenugui (Japanese towels)
手拭
SUKIYAKI
すき焼き
TEMPURA
天婦羅
RAMEN
ラーメン
KATSUOBUSHI
鰹節
TAKU OBATA
MANABU IKEDA
TABAIMO
YAYOI KUSAMA
SANJA MATSURI
NEBUTA MATSURI
AWA ODORI
MENBURYU
NOH
IAI
居合
KENDO
剣道
SHODO
書道
KACCHU-SHI
甲冑師
KATANA-KAJI
刀鍛冶
EDOKIRIKO
江戸切子職人
SUKIYA-DAIKU
数寄屋大工
FAMILY COMPUTER / NES
Family Computer / NES
SHOGI
SHOGI
e-Sports
e-Sports
PLAY STATION
PlayStation