Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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The color wizard behind 80s kawaii revival.
I want to become Hello Kitty, the icon of Japan.
How global fans see Japan: kawaii heaven.
Introducing Japan’s latest arts to the world.
Karaoke
カラオケ
Japanese hospitality
おもてなし
Public bathhouse
銭湯
Sushi-go-round
回転寿司
Edo kiriko
江戸切子
Tokyo Station
東京駅
Gohtoku-ji
豪徳寺
Shinjuku
新宿
Sanshin
三線
Kachaashii
カチャーシー
International Avenue
国際通り
Awamori
泡盛
Japan
Fate/Zero , BLEACH
Spain
Negima! Magester Negi Magi
Indonesia
Kamen Rider The Next
United Kingdom
Eternal Sonata
Modern jikatabi
モダン地下足袋
Kitchen of Kyoto
錦市場
Live music events at Machiya
京町家の音楽
I am your Yuzen
友禅の色
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
GAME BAR
a gathering spot for grownups where old games are available
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
Metal tableware
金属食器
Cosmetics
化粧品
Department store basement
デパ地下
Nambu ironware
南部鉄器
KATSUOBUSHI
鰹節
RICE VINEGAR
お酢
SUKIYAKI
すき焼き
KAISEKI
懐石
KOHEI NAWA
MANABU IKEDA
TAKU OBATA
YAYOI KUSAMA
NEBUTA MATSURI
MENBURYU
NACHI-NO-OGI MATSURI
AWA ODORI
KYUDO
弓道
NOH
KENDO
剣道
KARATEDO
空手
SUKIYA-DAIKU
数寄屋大工
KATANA-KAJI
刀鍛冶
EDOKIRIKO
江戸切子職人
FOOD MODEL CRAFTSMAN
食品サンプル職人
e-Sports
e-Sports
PLAY STATION
PlayStation
GAME CENTER
GAME CENTER
FAMILY COMPUTER / NES
Family Computer / NES