Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Harajuku fashion is a way to express myself.
Outdoor girl finds kawaii in a sleeping bag.
“Twintail” — simple dream-come-true magic for change.
Cute community character promotes local charms.
Shrine visit
参拝
Manga cafe
マンガ喫茶
Ramen (Japanese soup noodles)
ラーメン
Chopsticks
Tokyo Tower
東京タワー
Asakusa
浅草
Gundam 1/1
ガンダム1/1
Yakatabune
屋形船
Ryukyu Karate
琉球空手
Haarii
ハーリー
Taketomi Island
竹富島
Kachaashii
カチャーシー
Japan
Neon Genesis EVANGELION
France
The Royal Doll Orchestra
Denmark
Super Mario Bros.
Japan
VOCALOID
HOSHINOYA Kyoto
星のや 京都
Artisans’ Row
あじき路地
Fushimi Inari Taisha
伏見稲荷大社
Kyoto Streetcar
嵐電
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
Nishikigoi
錦鯉
Daruma
達磨
Tenugui (Japanese towels)
手拭
ANREALAGE
アンリアレイジ
RICE VINEGAR
お酢
WHISKY
ウイスキー
SOBA
蕎麦
TEMPURA
天婦羅
HISASHI TENMYOUYA
TABAIMO
YAYOI KUSAMA
KOHEI NAWA
AWA ODORI
NEBUTA MATSURI
MENBURYU
NACHI-NO-OGI MATSURI
NOH
SADO
茶道
KENDO
剣道
IAI
居合
SUKIYA-DAIKU
数寄屋大工
KACCHU-SHI
甲冑師
FOOD MODEL CRAFTSMAN
食品サンプル職人
SUMI-SHOKUNIN
墨職人