Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Harajuku girl leads next-generation kawaii.
Harajuku fashion is a way to express myself.
“Twintail” — simple dream-come-true magic for change.
Introducing Japan’s latest arts to the world.
Food model
食品模型
Sake(Japanese rice wine)
日本酒
Itsukushima Shrine
厳島神社
Ramen (Japanese soup noodles)
ラーメン
Scramble crossing
スクランブル交差点
Ramen Museum
ラーメン博物館
Gohtoku-ji
豪徳寺
Yakatabune
屋形船
Ryukyu Karate
琉球空手
Mango
マンゴー
Awamori
泡盛
Mangroves
マングローブ
Japan
VOCALOID
Netherland
Odin Sphere
Japan
Kiki's Delivery Service
Japan
Dekirukana
Nurturing the arts
京都ギャラリー
Maiko documentary
舞妓
Suguki pickles
すぐき漬け
Kyoto Streetcar
嵐電
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
Nambu ironware
南部鉄器
Department store basement
デパ地下
Wrapping
ラッピング
Metal tableware
金属食器
KAISEKI
懐石
RAMEN
ラーメン
ODEN
おでん
WHISKY
ウイスキー
YAYOI KUSAMA
TAKU OBATA
TABAIMO
MANABU IKEDA
AWA ODORI
NEBUTA MATSURI
SANJA MATSURI
NACHI-NO-OGI MATSURI
SADO
茶道
NOH
SHODO
書道
KENDO
剣道
SAMURAI AVATAR
侍アバター
FOOD MODEL CRAFTSMAN
食品サンプル職人
EDOKIRIKO
江戸切子職人
SUKIYA-DAIKU
数寄屋大工