Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Outdoor girl finds kawaii in a sleeping bag.
Cute community character promotes local charms.
Introducing Japan’s latest arts to the world.
“Twintail” — simple dream-come-true magic for change.
Gyudon(beef-on-rice bowl)
牛丼
Decorate anything
デコる
Itsukushima Shrine
厳島神社
Paper fortune
おみくじ
Asakusa
浅草
Tokyo Sky Tree
東京スカイツリー
Architecture Street
建築ストリート
Traditional Japanese guest house
古民家ゲストハウス
Sanshin
三線
Mangroves
マングローブ
Utaki
御嶽
International Avenue
国際通り
Japan
Neon Genesis EVANGELION
Japan
Neon Genesis EVANGELION
Denmark
Super Mario Bros.
Japan
Kinnikuman
Jidai Matsuri
時代祭
Viewing Japanese gardens in Kyoto
日本庭園
Ippon udon
一本饂飩
Artisans’ Row
あじき路地
GAME BAR
a gathering spot for grownups where old games are available
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
Nishikigoi
錦鯉
Department store basement
デパ地下
Tenugui (Japanese towels)
手拭
Picks
楊枝
KAISEKI
懐石
SUSHI
寿司
WHISKY
ウイスキー
URUSHI
漆芸
TABAIMO
KOHEI NAWA
MANABU IKEDA
Nerhol
NIIHAMA TAIKO MATSURI
SANJA MATSURI
NACHI-NO-OGI MATSURI
MENBURYU
KARATEDO
空手
NIHONBUYO
日本舞踊
JUDO
柔道
SADO
茶道
EDOKIRIKO
江戸切子職人
SUMI-SHOKUNIN
墨職人
SUKIYA-DAIKU
数寄屋大工
SAMURAI AVATAR
侍アバター