Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

276
7
Cute community character promotes local charms.
Toybox kawaii shop shows people power.
I want to create awesome kawaii nail art.
The color wizard behind 80s kawaii revival.
Character bento
キャラ弁
Electrical goods store
家電量販店
Public bathhouse
銭湯
Chopsticks
Gundam 1/1
ガンダム1/1
Tokyo Sky Tree
東京スカイツリー
Yakatabune
屋形船
Tokyo Station
東京駅
Kachaashii
カチャーシー
Awamori
泡盛
Taketomi Island
竹富島
Okinawa soba
沖縄そば
Russia
Magic Knight Rayearth
Austraria
Final Fantasy X
China
Kuroko's Basketball/ Magi
Indonesia
Kamen Rider The Next
Cool terrace in Kyoto summer
納涼床
Ikkyu-ji Natto
一休寺納豆
Café from another world
純喫茶
Moon watching
観月の夕べ
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
Japanese sake
日本酒
Cosmetics
化粧品
Candycrafts
あめ細工
Hasamiyaki ceramics
波佐見焼
SUKIYAKI
すき焼き
URUSHI
漆芸
KAISEKI
懐石
SOBA
蕎麦
HISASHI TENMYOUYA
YAYOI KUSAMA
MANABU IKEDA
Nerhol
NACHI-NO-OGI MATSURI
AWA ODORI
SANJA MATSURI
MENBURYU
SHODO
書道
IAI
居合
JUDO
柔道
KARATEDO
空手
SUMI-SHOKUNIN
墨職人
KATANA-KAJI
刀鍛冶
SUKIYA-DAIKU
数寄屋大工
EDOKIRIKO
江戸切子職人
GAME CENTER
GAME CENTER
GAME CREATOR
GAME CREATOR
PLAY STATION
PlayStation
SHOGI
SHOGI