Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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The color wizard behind 80s kawaii revival.
Cute community character promotes local charms.
“Twintail” — simple dream-come-true magic for change.
Harajuku fashion is a way to express myself.
Japanese pub
居酒屋
Paper fortune
おみくじ
Maid cafe
メイド喫茶
Decorate anything
デコる
Architecture Street
建築ストリート
Tsukiji Market
築地市場
Edomae Zushi
江戸前寿司
Edo kiriko
江戸切子
Ryukyu Karate
琉球空手
Utaki
御嶽
Resort beaches
リゾートビーチ
Awamori
泡盛
Japan
Hakuohki
Japan
VOCALOID
Germany
STEINS;GATE
Italy
Neon Genesis EVANGELION
Tea master
茶道家
Zazen
坐禅
Kitchen of Kyoto
錦市場
Modern jikatabi
モダン地下足袋
GAME BAR
a gathering spot for grownups where old games are available
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
TOTTORI YOKAI ROAD
where yokais and humans live together
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
Nishikigoi
錦鯉
Picks
楊枝
Japanese sake
日本酒
SIRI SIRI
SIRISIRI
SOBA
蕎麦
WASABI
山葵
RICE CAKES
TEMPURA
天婦羅
TABAIMO
Nerhol
KOHEI NAWA
MANABU IKEDA
AWA ODORI
NIIHAMA TAIKO MATSURI
SANJA MATSURI
MENBURYU
JUDO
柔道
KENDO
剣道
NOH
KARATEDO
空手