Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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I want to become Hello Kitty, the icon of Japan.
Toybox kawaii shop shows people power.
Cute community character promotes local charms.
The color wizard behind 80s kawaii revival.
Ultramodern vending machine
次世代型自販機
Iced coffee
アイス珈琲
Chopsticks
Food model
食品模型
Tsukiji Market
築地市場
Architecture Street
建築ストリート
Traditional Japanese guest house
古民家ゲストハウス
Harajuku girl
原宿ガール
Village of Long Life
長寿の里
Resort beaches
リゾートビーチ
Okinawa Churaumi Aquarium
美ら海水族館
International Avenue
国際通り
Japan
Fate/Zero , BLEACH
United Kingdom
Sailor Moon
Italy
Neon Genesis EVANGELION
France
The Royal Doll Orchestra
Shohekiga
障壁画
Antique fair
東寺弘法市
Art of brush and ink
書道家
Ikkyu-ji Natto
一休寺納豆
OTAKU CAMERA
the app that makes anyone a manga character
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
Wrapping
ラッピング
Metal tableware
金属食器
Japanese knives
包丁
ANREALAGE
アンリアレイジ
URUSHI
漆芸
SUSHI
寿司
SOBA
蕎麦
WHISKY
ウイスキー
KOHEI NAWA
MANABU IKEDA
HISASHI TENMYOUYA
TAKU OBATA
SANJA MATSURI
NIIHAMA TAIKO MATSURI
MENBURYU
AWA ODORI
KENDO
剣道
SADO
茶道
IAI
居合
SHODO
書道