Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Harajuku fashion is a way to express myself.
I want to become Hello Kitty, the icon of Japan.
Cute community character promotes local charms.
Toybox kawaii shop shows people power.
Kaminari-mon
雷門
Sumo wrestler
大相撲力士
Ultramodern vending machine
次世代型自販機
Decorate anything
デコる
Edomae Zushi
江戸前寿司
Monja
もんじゃ
Traditional Japanese guest house
古民家ゲストハウス
Harajuku girl
原宿ガール
Okinawa soba
沖縄そば
Kachaashii
カチャーシー
Ryukyu Karate
琉球空手
Haarii
ハーリー
Japan
Neon Genesis EVANGELION
United Kingdom
Sailor Moon
Japan
Fate/Zero , BLEACH
Japan
Lupin III
Tea master
茶道家
Modern jikatabi
モダン地下足袋
Suguki pickles
すぐき漬け
Kyoto confectionary
京菓子
GAME BAR
a gathering spot for grownups where old games are available
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
Wrapping
ラッピング
Japanese knives
包丁
Candycrafts
あめ細工
SIRI SIRI
SIRISIRI
TEMPURA
天婦羅
WHISKY
ウイスキー
SUKIYAKI
すき焼き
RICE VINEGAR
お酢
HISASHI TENMYOUYA
MANABU IKEDA
TAKU OBATA
KOHEI NAWA
NEBUTA MATSURI
NIIHAMA TAIKO MATSURI
SANJA MATSURI
AWA ODORI
SADO
茶道
NOH
JUDO
柔道
KENDO
剣道
EDOKIRIKO
江戸切子職人
SUKIYA-DAIKU
数寄屋大工
FOOD MODEL CRAFTSMAN
食品サンプル職人
KACCHU-SHI
甲冑師
SPACE INVADERS
SPACE INVADERS
FAMILY COMPUTER / NES
Family Computer / NES
GAME CREATOR
GAME CREATOR
SHOGI
SHOGI