Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Natural kawaii with new balance for future fashion.
Outdoor girl finds kawaii in a sleeping bag.
Introducing Japan’s latest arts to the world.
The color wizard behind 80s kawaii revival.
Kaminari-mon
雷門
Manga cafe
マンガ喫茶
Itsukushima Shrine
厳島神社
Decorate anything
デコる
Traditional Japanese guest house
古民家ゲストハウス
Ooedo Onsen Monogatari
大江戸温泉物語
Edomae Zushi
江戸前寿司
Architecture Street
建築ストリート
Village of Long Life
長寿の里
Okinawa soba
沖縄そば
Awamori
泡盛
Okinawa Churaumi Aquarium
美ら海水族館
Indonesia
Kamen Rider The Next
Italy
Neon Genesis EVANGELION
Japan
Kiki's Delivery Service
Hong Kong
BRAVE10/ TIGER&BUUNY
Nurturing the arts
京都ギャラリー
I am your Yuzen
友禅の色
Unique use of Kyoto bathhouses
銭湯表現
Uchimizu
打ち水
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
TOTTORI YOKAI ROAD
where yokais and humans live together
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
Picks
楊枝
Hasamiyaki ceramics
波佐見焼
Japanese sake
日本酒
Nishikigoi
錦鯉
SOBA
蕎麦
KATSUOBUSHI
鰹節
ODEN
おでん
RICE VINEGAR
お酢
KOHEI NAWA
TAKU OBATA
HISASHI TENMYOUYA
Nerhol
AWA ODORI
NIIHAMA TAIKO MATSURI
NEBUTA MATSURI
NACHI-NO-OGI MATSURI
SADO
茶道
KARATEDO
空手
NOH
JUDO
柔道
KATANA-KAJI
刀鍛冶
KACCHU-SHI
甲冑師
SUKIYA-DAIKU
数寄屋大工
SENSHOKU-KA
染織家
e-Sports
e-Sports
SPACE INVADERS
SPACE INVADERS
PLAY STATION
PlayStation
GAME CENTER
GAME CENTER