Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Harajuku fashion is a way to express myself.
Introducing Japan’s latest arts to the world.
Toybox kawaii shop shows people power.
“Twintail” — simple dream-come-true magic for change.
Gyudon(beef-on-rice bowl)
牛丼
Hot spring spa
温泉
Sake(Japanese rice wine)
日本酒
Soba (Japanese traditional noodles)
日本蕎麦
Yakatabune
屋形船
Gundam 1/1
ガンダム1/1
Traditional Japanese guest house
古民家ゲストハウス
Ooedo Onsen Monogatari
大江戸温泉物語
Sanshin
三線
Utaki
御嶽
Lunch “A”
Aランチ
International Avenue
国際通り
Austraria
Final Fantasy X
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Final Fantasy VI
Japan
Suite PreCure
Japan
VOCALOID
Modern jikatabi
モダン地下足袋
Zazen
坐禅
New Kyoto-style umbrellas
新しい京和傘
Aburi-mochi
あぶり餅
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
GAME BAR
a gathering spot for grownups where old games are available
Picks
楊枝
Japanese sake
日本酒
Hasamiyaki ceramics
波佐見焼
Wrapping
ラッピング
SUSHI
寿司
SUKIYAKI
すき焼き
RICE CAKES
RICE VINEGAR
お酢
TAKU OBATA
YAYOI KUSAMA
MANABU IKEDA
KOHEI NAWA
NACHI-NO-OGI MATSURI
AWA ODORI
NEBUTA MATSURI
SANJA MATSURI