Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Toybox kawaii shop shows people power.
Outdoor girl finds kawaii in a sleeping bag.
Harajuku girl leads next-generation kawaii.
How global fans see Japan: kawaii heaven.
Massage chair
マッサージチェア
High-tech toilet
ハイテクトイレ
Sushi-go-round
回転寿司
Paper fortune
おみくじ
Edo kiriko
江戸切子
Tokyo Station
東京駅
Ramen Museum
ラーメン博物館
Tokyo Sky Tree
東京スカイツリー
Lunch “A”
Aランチ
Steakhouse
ステーキハウス
Shuri Castle
首里城
Resort beaches
リゾートビーチ
Japan
VOCALOID
Japan
Neon Genesis EVANGELION
Brazil
Final Fantasy VI
Mexico
Doraemon
Kyoto Proverbs
Mizuura Mikuji
水占みくじ
Artisans’ Row
あじき路地
Manga Museum
マンガミュージアム
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
ANREALAGE
アンリアレイジ
SIRI SIRI
SIRISIRI
Nambu ironware
南部鉄器
Candycrafts
あめ細工
SUSHI
寿司
SOBA
蕎麦
WHISKY
ウイスキー
RICE VINEGAR
お酢
TAKU OBATA
HISASHI TENMYOUYA
Nerhol
TABAIMO
AWA ODORI
NACHI-NO-OGI MATSURI
NEBUTA MATSURI
SANJA MATSURI
KARATEDO
空手
JUDO
柔道
IAI
居合
NIHONBUYO
日本舞踊
KACCHU-SHI
甲冑師
KATANA-KAJI
刀鍛冶
SUMI-SHOKUNIN
墨職人
EDOKIRIKO
江戸切子職人
GAME CENTER
GAME CENTER
GAME CREATOR
GAME CREATOR
e-Sports
e-Sports
SHOGI
SHOGI