Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

272
7
Harajuku fashion is a way to express myself.
How global fans see Japan: kawaii heaven.
Outdoor girl finds kawaii in a sleeping bag.
Introducing Japan’s latest arts to the world.
Chopsticks
Idol
アイドル
Iced coffee
アイス珈琲
Character bento
キャラ弁
Architecture Street
建築ストリート
Edo kiriko
江戸切子
Traditional Japanese guest house
古民家ゲストハウス
Roppongi Hills
六本木ヒルズ
Resort beaches
リゾートビーチ
Steakhouse
ステーキハウス
Okinawa Churaumi Aquarium
美ら海水族館
Umi-budoh
海ぶどう
Taiwan
Mobile Suit Gundam
United Kingdom
Eternal Sonata
Denmark
Super Mario Bros.
Japan
Neon Genesis EVANGELION
HOSHINOYA Kyoto
星のや 京都
Kitchen of Kyoto
錦市場
Modern jikatabi
モダン地下足袋
Stay at a Buddhist temple
宿坊
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
GAME BAR
a gathering spot for grownups where old games are available
Kimono
着物
Cosmetics
化粧品
Picks
楊枝
SIRI SIRI
SIRISIRI
SOBA
蕎麦
WASABI
山葵
SUSHI
寿司
URUSHI
漆芸
HISASHI TENMYOUYA
TABAIMO
KOHEI NAWA
Nerhol
SANJA MATSURI
NEBUTA MATSURI
NACHI-NO-OGI MATSURI
MENBURYU