Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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I want to create awesome kawaii nail art.
I want to become Hello Kitty, the icon of Japan.
The color wizard behind 80s kawaii revival.
How global fans see Japan: kawaii heaven.
Massage chair
マッサージチェア
Itsukushima Shrine
厳島神社
Kaminari-mon
雷門
Sake(Japanese rice wine)
日本酒
Tsukiji Market
築地市場
Asakusa
浅草
Scramble crossing
スクランブル交差点
Edomae Zushi
江戸前寿司
Shiisaa
シーサー
Sanshin
三線
Kachaashii
カチャーシー
Haarii
ハーリー
Japan
VOCALOID
Austraria
Final Fantasy X
Japan
Fate/Zero , BLEACH
Japan
VOCALOID
Inspiration of Buddha Statues
仏像
Suguki pickles
すぐき漬け
New Kyoto-style umbrellas
新しい京和傘
Mizuura Mikuji
水占みくじ
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
Tenugui (Japanese towels)
手拭
Department store basement
デパ地下
SIRI SIRI
SIRISIRI
Picks
楊枝
WHISKY
ウイスキー
SUKIYAKI
すき焼き
KATSUOBUSHI
鰹節
SUSHI
寿司
YAYOI KUSAMA
MANABU IKEDA
TAKU OBATA
HISASHI TENMYOUYA
SANJA MATSURI
AWA ODORI
MENBURYU
NACHI-NO-OGI MATSURI
JUDO
柔道
IAI
居合
SHODO
書道
KYUDO
弓道
FOOD MODEL CRAFTSMAN
食品サンプル職人
EDOKIRIKO
江戸切子職人
KATANA-KAJI
刀鍛冶
KACCHU-SHI
甲冑師
SPACE INVADERS
SPACE INVADERS
e-Sports
e-Sports
GAME CREATOR
GAME CREATOR
GAME CENTER
GAME CENTER