Romi Mizukami

Designer for Ray BEAMS, “Kittyist”

I want to become Hello Kitty, the icon of Japan.

Ms. Mizukami has been a passionate fan of Hello Kitty ever since she saw a Kitty T-shirt in a Kitty exhibition several years ago. From then on, she started to create Kitty-style fashions. “Hello Kitty’s charm comes from the color balance of red, navy, and white, and from her, emotionless face with the mouth not drawn. Also, Kitty’s head size is almost equal to her body. I like this proportion very much,” says Ms. Mizukami. She adds, “I often use Kitty items as part of my own fashion style. I love Kitty too much, so I ended up designing Kitty goods and they are being sold now by my company brand, BEAMS!” Her cherished Kitty creations include the designs for an iPhone case and a hand mirror. “Oh, I love Kitty! I’ll go on adding Kitty items to my fashion. I wish I could be Kitty some day… I’ll keep hoping this!”

Note:

"Kittyler" is a Japanese-English term popularized in Japan that means Hello Kitty fan or "Kittyist."

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Toybox kawaii shop shows people power.
The color wizard behind 80s kawaii revival.
Harajuku girl leads next-generation kawaii.
Cute community character promotes local charms.
Karaoke
カラオケ
Gyudon(beef-on-rice bowl)
牛丼
Hot spring spa
温泉
High-tech toilet
ハイテクトイレ
Meiji Shrine
明治神宮
Asakusa
浅草
Roppongi Hills
六本木ヒルズ
Ooedo Onsen Monogatari
大江戸温泉物語
Shiisaa
シーサー
Okinawa soba
沖縄そば
International Avenue
国際通り
Ryukyu Karate
琉球空手
Mexico
Doraemon
Italy
Neon Genesis EVANGELION
United Kingdom
Eternal Sonata
Japan
Kinnikuman
HOSHINOYA Kyoto
星のや 京都
Kyoto confectionary
京菓子
Maiko documentary
舞妓
New Kyoto-style umbrellas
新しい京和傘
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
GAME BAR
a gathering spot for grownups where old games are available
ANREALAGE
アンリアレイジ
Elevator attendants
エレベーターアテンダント
Nishikigoi
錦鯉
Daruma
達磨
RICE CAKES
URUSHI
漆芸
TEMPURA
天婦羅
SUSHI
寿司
KOHEI NAWA
TABAIMO
Nerhol
TAKU OBATA
NEBUTA MATSURI
SANJA MATSURI
NIIHAMA TAIKO MATSURI
AWA ODORI
KARATEDO
空手
SHODO
書道
KENDO
剣道
SADO
茶道
KACCHU-SHI
甲冑師
SENSHOKU-KA
染織家
EDOKIRIKO
江戸切子職人
SAMURAI AVATAR
侍アバター