Kumamiki

Partybaby designer

Ribbon

Apparel sales representative

Harajuku fashion is a way to express myself.

Polka dots on a vividly colored kimono, combined with ribbons and rainbow-colored hair. This is the seemingly eccentric style of so-called Harajuku girls, who make it their fashion statement. Kumamiki says, “I design children’s clothes that even adults can wear. I nicknamed myself kuma (bear) because I looked back at my childhood drawing of a teddy bear and found it to be so kawaii.”Another girl wears Harajuku fashion to create a character she calls “Ribbon.” “Thanks to Harajuku fashion, I’ve established my own character,” says Ribbon. “Her hair is girlish while her clothes are boyish. This is Ribbon’s concept. She’s not limited by gender.” Harajuku girls often say kawaii, which is nothing more than an exclamation of surprise. “Probably, for us kawaii means ‘That’s amazing!’”

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How global fans see Japan: kawaii heaven.
Toybox kawaii shop shows people power.
I want to become Hello Kitty, the icon of Japan.
Outdoor girl finds kawaii in a sleeping bag.
Japanese pub
居酒屋
Shrine visit
参拝
Japanese hospitality
おもてなし
Ultramodern vending machine
次世代型自販機
Meiji Shrine
明治神宮
Asakusa
浅草
Traditional Japanese guest house
古民家ゲストハウス
Tokyo Station
東京駅
Village of Long Life
長寿の里
Okinawa Churaumi Aquarium
美ら海水族館
Utaki
御嶽
Haarii
ハーリー
Taiwan
Mobile Suit Gundam
Indonesia
Kamen Rider The Next
Japan
Kinnikuman
Germany
The Legend of Zelda: Ocarina of Time
Shohekiga
障壁画
Mizuura Mikuji
水占みくじ
Secrets of autumn colors
紅葉
Art of brush and ink
書道家
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
GAME BAR
a gathering spot for grownups where old games are available
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
Hasamiyaki ceramics
波佐見焼
Daruma
達磨
Japanese sake
日本酒
Wrapping
ラッピング
RICE CAKES
SUSHI
寿司
SOBA
蕎麦
TEMPURA
天婦羅
TABAIMO
HISASHI TENMYOUYA
TAKU OBATA
Nerhol
SANJA MATSURI
AWA ODORI
NACHI-NO-OGI MATSURI
NEBUTA MATSURI
SADO
茶道
JUDO
柔道
IAI
居合
SHODO
書道
SENSHOKU-KA
染織家
SUMI-SHOKUNIN
墨職人
EDOKIRIKO
江戸切子職人
FOOD MODEL CRAFTSMAN
食品サンプル職人