Musubimaru (“rice ball boy”)

Anime-style local mascot, PR Dept.Tourist Representative, Miyagi Prefecture

Cute community character promotes local charms.

What’s the appeal of Musubimaru? He answers, “My face looks like a big rice ball.” In fact, his head is made of rice harvested in Miyagi prefecture and he wears ornamental armor like Masamune Date, the legendary Lord of the region. He’s a lovable mascot character created to promote tourism in Miyagi Prefecture. Musubimaru says, “My job is to go many places and promote wonderful things about Miyagi. And when I don’t travel, I can be found on the first floor of Miyagi Prefectural Government Office greeting visitors.” His favorite food is sanma (Pacific saury) caught off the Sanriku seacoast. He is five years old and loves children. He proudly says, “When I go to festivals and other events, everybody — children and adults alike — are all happy and smile! I’d love to welcome you to Miyagi Prefecture!”

1810
4
Toybox kawaii shop shows people power.
How global fans see Japan: kawaii heaven.
“Twintail” — simple dream-come-true magic for change.
Natural kawaii with new balance for future fashion.
Manga cafe
マンガ喫茶
Maid cafe
メイド喫茶
Ultramodern vending machine
次世代型自販機
Sumo wrestler
大相撲力士
Shinjuku
新宿
Harajuku girl
原宿ガール
Asakusa
浅草
Novels of Haruki Murakami
村上春樹の小説
Haarii
ハーリー
Okinawa soba
沖縄そば
Lunch “A”
Aランチ
Mangroves
マングローブ
Mexico
Doraemon
Italy
One Piece
Netherland
Odin Sphere
Germany
STEINS;GATE
HOSHINOYA Kyoto
星のや 京都
Moon watching
観月の夕べ
Small Torii
小さな鳥居
Tea master
茶道家
TOTTORI YOKAI ROAD
where yokais and humans live together
GAME BAR
a gathering spot for grownups where old games are available
OTAKU CAMERA
the app that makes anyone a manga character
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
SIRI SIRI
SIRISIRI
Nambu ironware
南部鉄器
Kimono
着物
Wrapping
ラッピング
RICE CAKES
TEMPURA
天婦羅
KATSUOBUSHI
鰹節
KAISEKI
懐石
MANABU IKEDA
HISASHI TENMYOUYA
TABAIMO
TAKU OBATA
MENBURYU
NACHI-NO-OGI MATSURI
NIIHAMA TAIKO MATSURI
SANJA MATSURI
KYUDO
弓道
IAI
居合
SADO
茶道
NIHONBUYO
日本舞踊
FOOD MODEL CRAFTSMAN
食品サンプル職人
KATANA-KAJI
刀鍛冶
KACCHU-SHI
甲冑師
SAMURAI AVATAR
侍アバター