Musubimaru (“rice ball boy”)

Anime-style local mascot, PR Dept.Tourist Representative, Miyagi Prefecture

Cute community character promotes local charms.

What’s the appeal of Musubimaru? He answers, “My face looks like a big rice ball.” In fact, his head is made of rice harvested in Miyagi prefecture and he wears ornamental armor like Masamune Date, the legendary Lord of the region. He’s a lovable mascot character created to promote tourism in Miyagi Prefecture. Musubimaru says, “My job is to go many places and promote wonderful things about Miyagi. And when I don’t travel, I can be found on the first floor of Miyagi Prefectural Government Office greeting visitors.” His favorite food is sanma (Pacific saury) caught off the Sanriku seacoast. He is five years old and loves children. He proudly says, “When I go to festivals and other events, everybody — children and adults alike — are all happy and smile! I’d love to welcome you to Miyagi Prefecture!”

1811
4
Harajuku fashion is a way to express myself.
Cute community character promotes local charms.
“Twintail” — simple dream-come-true magic for change.
The color wizard behind 80s kawaii revival.
Soba (Japanese traditional noodles)
日本蕎麦
Manga cafe
マンガ喫茶
Sake(Japanese rice wine)
日本酒
Mt. Fuji
富士山
Tsukiji Market
築地市場
Architecture Street
建築ストリート
Scramble crossing
スクランブル交差点
Meiji Shrine
明治神宮
Sanshin
三線
Umi-budoh
海ぶどう
Mangroves
マングローブ
Utaki
御嶽
Korea
Hakuohki / Adekan
Mexico
Doraemon
Finland
Last Exile: Fam the Silver Wing
Italy
One Piece
Aburi-mochi
あぶり餅
Kyoto Proverbs
Mizuura Mikuji
水占みくじ
Manga Museum
マンガミュージアム
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
GAME BAR
a gathering spot for grownups where old games are available
Japanese knives
包丁
Kimono
着物
Cosmetics
化粧品
Elevator attendants
エレベーターアテンダント
ODEN
おでん
WHISKY
ウイスキー
RICE VINEGAR
お酢
URUSHI
漆芸
TAKU OBATA
TABAIMO
YAYOI KUSAMA
HISASHI TENMYOUYA
AWA ODORI
NIIHAMA TAIKO MATSURI
NEBUTA MATSURI
MENBURYU
NOH
NIHONBUYO
日本舞踊
SADO
茶道
SHODO
書道
EDOKIRIKO
江戸切子職人
KACCHU-SHI
甲冑師
SAMURAI AVATAR
侍アバター
SUMI-SHOKUNIN
墨職人