Musubimaru (“rice ball boy”)

Anime-style local mascot, PR Dept.Tourist Representative, Miyagi Prefecture

Cute community character promotes local charms.

What’s the appeal of Musubimaru? He answers, “My face looks like a big rice ball.” In fact, his head is made of rice harvested in Miyagi prefecture and he wears ornamental armor like Masamune Date, the legendary Lord of the region. He’s a lovable mascot character created to promote tourism in Miyagi Prefecture. Musubimaru says, “My job is to go many places and promote wonderful things about Miyagi. And when I don’t travel, I can be found on the first floor of Miyagi Prefectural Government Office greeting visitors.” His favorite food is sanma (Pacific saury) caught off the Sanriku seacoast. He is five years old and loves children. He proudly says, “When I go to festivals and other events, everybody — children and adults alike — are all happy and smile! I’d love to welcome you to Miyagi Prefecture!”

1816
4
Introducing Japan’s latest arts to the world.
I want to become Hello Kitty, the icon of Japan.
Outdoor girl finds kawaii in a sleeping bag.
How global fans see Japan: kawaii heaven.
Sushi-go-round
回転寿司
Japanese hospitality
おもてなし
Public bathhouse
銭湯
Ramen (Japanese soup noodles)
ラーメン
Monja
もんじゃ
Tsukiji Market
築地市場
Shinjuku
新宿
Edo kiriko
江戸切子
Shuri Castle
首里城
Utaki
御嶽
Awamori
泡盛
Haarii
ハーリー
Japan
Kinnikuman
Japan
(Original)
France
The Royal Doll Orchestra
Italy
Neon Genesis EVANGELION
Artisans’ Row
あじき路地
Ippon udon
一本饂飩
Inspiration of Buddha Statues
仏像
Jidai Matsuri
時代祭
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
GAME BAR
a gathering spot for grownups where old games are available
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
Japanese sake
日本酒
ANREALAGE
アンリアレイジ
Tenugui (Japanese towels)
手拭
Department store basement
デパ地下
URUSHI
漆芸
KAISEKI
懐石
RICE VINEGAR
お酢
SUKIYAKI
すき焼き
Nerhol
HISASHI TENMYOUYA
TABAIMO
YAYOI KUSAMA
SANJA MATSURI
NEBUTA MATSURI
NACHI-NO-OGI MATSURI
AWA ODORI
NOH
KYUDO
弓道
KENDO
剣道
NIHONBUYO
日本舞踊
SUKIYA-DAIKU
数寄屋大工
KATANA-KAJI
刀鍛冶
SAMURAI AVATAR
侍アバター
SENSHOKU-KA
染織家
PLAY STATION
PlayStation
SHOGI
SHOGI
SPACE INVADERS
SPACE INVADERS
FAMILY COMPUTER / NES
Family Computer / NES