Musubimaru (“rice ball boy”)

Anime-style local mascot, PR Dept.Tourist Representative, Miyagi Prefecture

Cute community character promotes local charms.

What’s the appeal of Musubimaru? He answers, “My face looks like a big rice ball.” In fact, his head is made of rice harvested in Miyagi prefecture and he wears ornamental armor like Masamune Date, the legendary Lord of the region. He’s a lovable mascot character created to promote tourism in Miyagi Prefecture. Musubimaru says, “My job is to go many places and promote wonderful things about Miyagi. And when I don’t travel, I can be found on the first floor of Miyagi Prefectural Government Office greeting visitors.” His favorite food is sanma (Pacific saury) caught off the Sanriku seacoast. He is five years old and loves children. He proudly says, “When I go to festivals and other events, everybody — children and adults alike — are all happy and smile! I’d love to welcome you to Miyagi Prefecture!”

1812
4
The color wizard behind 80s kawaii revival.
Harajuku fashion is a way to express myself.
Cute community character promotes local charms.
I want to become Hello Kitty, the icon of Japan.
Sumo wrestler
大相撲力士
Decorate anything
デコる
Manga cafe
マンガ喫茶
Karaoke
カラオケ
Yakatabune
屋形船
Edo kiriko
江戸切子
Ooedo Onsen Monogatari
大江戸温泉物語
Shinjuku
新宿
Awamori
泡盛
International Avenue
国際通り
Shiisaa
シーサー
Ryukyu Karate
琉球空手
Germany
STEINS;GATE
Brazil
Final Fantasy VI
Korea
Hakuohki / Adekan
Italy
One Piece
Art of brush and ink
書道家
Tea master
茶道家
Mizuura Mikuji
水占みくじ
Viewing Japanese gardens in Kyoto
日本庭園
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
TOTTORI YOKAI ROAD
where yokais and humans live together
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
GAME BAR
a gathering spot for grownups where old games are available
Japanese sake
日本酒
Department store basement
デパ地下
Picks
楊枝
Nambu ironware
南部鉄器
KATSUOBUSHI
鰹節
RAMEN
ラーメン
KAISEKI
懐石
URUSHI
漆芸
KOHEI NAWA
TAKU OBATA
YAYOI KUSAMA
Nerhol
SANJA MATSURI
AWA ODORI
MENBURYU
NIIHAMA TAIKO MATSURI
JUDO
柔道
NIHONBUYO
日本舞踊
SHODO
書道
KENDO
剣道
KATANA-KAJI
刀鍛冶
SUMI-SHOKUNIN
墨職人
SENSHOKU-KA
染織家
KACCHU-SHI
甲冑師
e-Sports
e-Sports
GAME CENTER
GAME CENTER
SHOGI
SHOGI
SPACE INVADERS
SPACE INVADERS