Kikuko Kimura

Outdoor living enthusiast

Outdoor girl finds kawaii in a sleeping bag.

“I love the outdoors. Nearly every weekend, I climb mountains. If I don’t, I go camping instead. During my days off, I hardly ever stay home,” Ms. Kimura the “outdoor girl” explains. “The real thrill of outdoor activities is learning to be grateful for food, clothing, and shelter. There’s no electricity, so clothing is the only way to stay warm. When you can feel that you are alive, it gets you energized.” Colorful fashion is indispensable to this outdoor girl. Part of the outdoor spirit is trying different types of color coordination that wouldn’t occur in everyday life. In this way, the outdoor life is rather like cosplay, she jokes. Ms. Kimura thinks kawaii is “the moment when something right in front of you inspires you to imagine how you’d feel using it.” For example, very recently, when she purchased a sleeping bag for -27°C temperatures, she could imagine precisely how she could sleep in it, deep in the mountains.

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The color wizard behind 80s kawaii revival.
Outdoor girl finds kawaii in a sleeping bag.
“Twintail” — simple dream-come-true magic for change.
I want to become Hello Kitty, the icon of Japan.
Kaminari-mon
雷門
Decorate anything
デコる
Hot spring spa
温泉
Maid cafe
メイド喫茶
Gundam 1/1
ガンダム1/1
Tokyo Station
東京駅
Edo kiriko
江戸切子
Harajuku girl
原宿ガール
Kachaashii
カチャーシー
International Avenue
国際通り
Awamori
泡盛
Ryukyu Karate
琉球空手
Spain
Negima! Magester Negi Magi
Singapore
Hakuohki
Japan
Final Fantasy VI
Austraria
Final Fantasy X
Small Torii
小さな鳥居
HOSHINOYA Kyoto
星のや 京都
I am your Yuzen
友禅の色
Jidai Matsuri
時代祭
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
GAME BAR
a gathering spot for grownups where old games are available
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
Picks
楊枝
SIRI SIRI
SIRISIRI
Candycrafts
あめ細工
Metal tableware
金属食器
SUSHI
寿司
RAMEN
ラーメン
ODEN
おでん
TEMPURA
天婦羅
YAYOI KUSAMA
TAKU OBATA
TABAIMO
KOHEI NAWA
NACHI-NO-OGI MATSURI
MENBURYU
AWA ODORI
SANJA MATSURI
NIHONBUYO
日本舞踊
IAI
居合
SADO
茶道
SHODO
書道
SUKIYA-DAIKU
数寄屋大工
KATANA-KAJI
刀鍛冶
SENSHOKU-KA
染織家
SUMI-SHOKUNIN
墨職人