Kikuko Kimura

Outdoor living enthusiast

Outdoor girl finds kawaii in a sleeping bag.

“I love the outdoors. Nearly every weekend, I climb mountains. If I don’t, I go camping instead. During my days off, I hardly ever stay home,” Ms. Kimura the “outdoor girl” explains. “The real thrill of outdoor activities is learning to be grateful for food, clothing, and shelter. There’s no electricity, so clothing is the only way to stay warm. When you can feel that you are alive, it gets you energized.” Colorful fashion is indispensable to this outdoor girl. Part of the outdoor spirit is trying different types of color coordination that wouldn’t occur in everyday life. In this way, the outdoor life is rather like cosplay, she jokes. Ms. Kimura thinks kawaii is “the moment when something right in front of you inspires you to imagine how you’d feel using it.” For example, very recently, when she purchased a sleeping bag for -27°C temperatures, she could imagine precisely how she could sleep in it, deep in the mountains.

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The color wizard behind 80s kawaii revival.
High-tech toilet
ハイテクトイレ
Character bento
キャラ弁
Idol
アイドル
Ramen (Japanese soup noodles)
ラーメン
Scramble crossing
スクランブル交差点
Meiji Shrine
明治神宮
Tsukiji Market
築地市場
Edo kiriko
江戸切子
Utaki
御嶽
Resort beaches
リゾートビーチ
Shiisaa
シーサー
Taketomi Island
竹富島
Indonesia
Kamen Rider The Next
Mexico
Doraemon
Japan
ANA
Spain
Negima! Magester Negi Magi
Ippon udon
一本饂飩
Unique use of Kyoto bathhouses
銭湯表現
Uchimizu
打ち水
Ikkyu-ji Natto
一休寺納豆
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
GAME BAR
a gathering spot for grownups where old games are available
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
Elevator attendants
エレベーターアテンダント
SIRI SIRI
SIRISIRI
Japanese sake
日本酒
Department store basement
デパ地下
RICE VINEGAR
お酢
ODEN
おでん
URUSHI
漆芸
KAISEKI
懐石
TAKU OBATA
YAYOI KUSAMA
MANABU IKEDA
KOHEI NAWA
AWA ODORI
NACHI-NO-OGI MATSURI
NIIHAMA TAIKO MATSURI
MENBURYU
NIHONBUYO
日本舞踊
SHODO
書道
KYUDO
弓道
KARATEDO
空手
KACCHU-SHI
甲冑師
KATANA-KAJI
刀鍛冶
SUMI-SHOKUNIN
墨職人
SAMURAI AVATAR
侍アバター
e-Sports
e-Sports
FAMILY COMPUTER / NES
Family Computer / NES
GAME CENTER
GAME CENTER
PLAY STATION
PlayStation