“stereo-tennis”

Graphic designer

The color wizard behind 80s kawaii revival.

In her design career, “stereo-tennis” has become known for her wide genre coverage of graphics and artworks for DVDs and CDs, boldly using colorful visual techniques that were once popular in the 1980s. According to her, “Vibrant colors and an almost ugly kind of straightforward design typified the attractive power of the 80s. Since our present period is filled with subtler, more sophisticated designs, this type of spirited visual appears very new.” She also says, “There are rules for kawaii. For example, certain colors, like pink, yellow, and purple have to be combined and used in a particular order. If some colors are missing, it will never be kawaii. I have to use my intuition in determining good color coordination.” For stereo-tennis, kawaii means “a genre that cannot be expressed through words like cute, sweet, or pretty. The moment I see it, I should feel instantly invigorated and respond like… ‘Oh, that’s so kawaii.’ It should touch my heart. It doesn’t come from logic.”

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The color wizard behind 80s kawaii revival.
Idol
アイドル
Hot spring spa
温泉
Ramen (Japanese soup noodles)
ラーメン
Iced coffee
アイス珈琲
Shinjuku
新宿
Edo kiriko
江戸切子
Roppongi Hills
六本木ヒルズ
Meiji Shrine
明治神宮
Ryukyu Karate
琉球空手
Resort beaches
リゾートビーチ
Mangroves
マングローブ
Sanshin
三線
Japan
Panty & Stocking with Garterbelt
Malaysia
Final Fantasy VII Advent Children
Italy
One Piece
Japan
ANA
Antique fair
東寺弘法市
Ikkyu-ji Natto
一休寺納豆
Uchimizu
打ち水
Aburi-mochi
あぶり餅
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
TOTTORI YOKAI ROAD
where yokais and humans live together
Metal tableware
金属食器
Japanese knives
包丁
Japanese sake
日本酒
Wrapping
ラッピング
KATSUOBUSHI
鰹節
WASABI
山葵
SUKIYAKI
すき焼き
KAISEKI
懐石
KOHEI NAWA
TABAIMO
Nerhol
TAKU OBATA
MENBURYU
NIIHAMA TAIKO MATSURI
NACHI-NO-OGI MATSURI
SANJA MATSURI
SHODO
書道
NOH
KYUDO
弓道
NIHONBUYO
日本舞踊