“stereo-tennis”

Graphic designer

The color wizard behind 80s kawaii revival.

In her design career, “stereo-tennis” has become known for her wide genre coverage of graphics and artworks for DVDs and CDs, boldly using colorful visual techniques that were once popular in the 1980s. According to her, “Vibrant colors and an almost ugly kind of straightforward design typified the attractive power of the 80s. Since our present period is filled with subtler, more sophisticated designs, this type of spirited visual appears very new.” She also says, “There are rules for kawaii. For example, certain colors, like pink, yellow, and purple have to be combined and used in a particular order. If some colors are missing, it will never be kawaii. I have to use my intuition in determining good color coordination.” For stereo-tennis, kawaii means “a genre that cannot be expressed through words like cute, sweet, or pretty. The moment I see it, I should feel instantly invigorated and respond like… ‘Oh, that’s so kawaii.’ It should touch my heart. It doesn’t come from logic.”

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I want to become Hello Kitty, the icon of Japan.
How global fans see Japan: kawaii heaven.
The color wizard behind 80s kawaii revival.
Cute community character promotes local charms.
Paper fortune
おみくじ
Kaminari-mon
雷門
Sushi-go-round
回転寿司
Massage chair
マッサージチェア
Roppongi Hills
六本木ヒルズ
Traditional Japanese guest house
古民家ゲストハウス
Asakusa
浅草
Tsukiji Market
築地市場
Public market
公設市場
Mango
マンゴー
Shiisaa
シーサー
Shuri Castle
首里城
Germany
STEINS;GATE
USA
Gunbuster
Austraria
Final Fantasy X
Denmark
Super Mario Bros.
Manga Museum
マンガミュージアム
Ikkyu-ji Natto
一休寺納豆
Inspiration of Buddha Statues
仏像
Small Torii
小さな鳥居
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
TOTTORI YOKAI ROAD
where yokais and humans live together
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
Picks
楊枝
Hasamiyaki ceramics
波佐見焼
Metal tableware
金属食器
Cosmetics
化粧品
KAISEKI
懐石
RICE VINEGAR
お酢
RICE CAKES
TEMPURA
天婦羅
TAKU OBATA
TABAIMO
MANABU IKEDA
Nerhol
NEBUTA MATSURI
NACHI-NO-OGI MATSURI
AWA ODORI
NIIHAMA TAIKO MATSURI
KENDO
剣道
SADO
茶道
NOH
KARATEDO
空手
EDOKIRIKO
江戸切子職人
SENSHOKU-KA
染織家
SUKIYA-DAIKU
数寄屋大工
KATANA-KAJI
刀鍛冶