“stereo-tennis”

Graphic designer

The color wizard behind 80s kawaii revival.

In her design career, “stereo-tennis” has become known for her wide genre coverage of graphics and artworks for DVDs and CDs, boldly using colorful visual techniques that were once popular in the 1980s. According to her, “Vibrant colors and an almost ugly kind of straightforward design typified the attractive power of the 80s. Since our present period is filled with subtler, more sophisticated designs, this type of spirited visual appears very new.” She also says, “There are rules for kawaii. For example, certain colors, like pink, yellow, and purple have to be combined and used in a particular order. If some colors are missing, it will never be kawaii. I have to use my intuition in determining good color coordination.” For stereo-tennis, kawaii means “a genre that cannot be expressed through words like cute, sweet, or pretty. The moment I see it, I should feel instantly invigorated and respond like… ‘Oh, that’s so kawaii.’ It should touch my heart. It doesn’t come from logic.”

230
9
The color wizard behind 80s kawaii revival.
How global fans see Japan: kawaii heaven.
Harajuku fashion is a way to express myself.
“Twintail” — simple dream-come-true magic for change.
Kaminari-mon
雷門
Sake(Japanese rice wine)
日本酒
Decorate anything
デコる
Electrical goods store
家電量販店
Architecture Street
建築ストリート
Scramble crossing
スクランブル交差点
Meiji Shrine
明治神宮
Novels of Haruki Murakami
村上春樹の小説
Okinawa soba
沖縄そば
Mangroves
マングローブ
Haarii
ハーリー
Taketomi Island
竹富島
Japan
Inu x Boku SS
Mexico
Street Fighter 4
Japan
ANA
Brazil
Final Fantasy VI
Modern jikatabi
モダン地下足袋
Suguki pickles
すぐき漬け
Ikkyu-ji Natto
一休寺納豆
New Kyoto-style umbrellas
新しい京和傘
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
Candycrafts
あめ細工
Japanese sake
日本酒
SIRI SIRI
SIRISIRI
Kimono
着物
SUKIYAKI
すき焼き
RICE CAKES
SUSHI
寿司
RICE VINEGAR
お酢
MANABU IKEDA
KOHEI NAWA
HISASHI TENMYOUYA
TAKU OBATA
MENBURYU
SANJA MATSURI
NIIHAMA TAIKO MATSURI
AWA ODORI
SADO
茶道
KYUDO
弓道
IAI
居合
NIHONBUYO
日本舞踊
EDOKIRIKO
江戸切子職人
SUKIYA-DAIKU
数寄屋大工
KATANA-KAJI
刀鍛冶
SUMI-SHOKUNIN
墨職人
SHOGI
SHOGI
GAME CREATOR
GAME CREATOR
GAME CENTER
GAME CENTER
SPACE INVADERS
SPACE INVADERS