“stereo-tennis”

Graphic designer

The color wizard behind 80s kawaii revival.

In her design career, “stereo-tennis” has become known for her wide genre coverage of graphics and artworks for DVDs and CDs, boldly using colorful visual techniques that were once popular in the 1980s. According to her, “Vibrant colors and an almost ugly kind of straightforward design typified the attractive power of the 80s. Since our present period is filled with subtler, more sophisticated designs, this type of spirited visual appears very new.” She also says, “There are rules for kawaii. For example, certain colors, like pink, yellow, and purple have to be combined and used in a particular order. If some colors are missing, it will never be kawaii. I have to use my intuition in determining good color coordination.” For stereo-tennis, kawaii means “a genre that cannot be expressed through words like cute, sweet, or pretty. The moment I see it, I should feel instantly invigorated and respond like… ‘Oh, that’s so kawaii.’ It should touch my heart. It doesn’t come from logic.”

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Natural kawaii with new balance for future fashion.
How global fans see Japan: kawaii heaven.
Introducing Japan’s latest arts to the world.
Cute community character promotes local charms.
Gyudon(beef-on-rice bowl)
牛丼
Karaoke
カラオケ
Decorate anything
デコる
Soba (Japanese traditional noodles)
日本蕎麦
Tokyo Sky Tree
東京スカイツリー
Edo kiriko
江戸切子
Edomae Zushi
江戸前寿司
Architecture Street
建築ストリート
Umi-budoh
海ぶどう
Steakhouse
ステーキハウス
Public market
公設市場
International Avenue
国際通り
Japan
Final Fantasy VI
Netherland
Odin Sphere
Malaysia
Final Fantasy VII Advent Children
Indonesia
Kamen Rider The Next
Viewing Japanese gardens in Kyoto
日本庭園
Ikkyu-ji Natto
一休寺納豆
Antique fair
東寺弘法市
Café from another world
純喫茶
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
OTAKU CAMERA
the app that makes anyone a manga character
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
Elevator attendants
エレベーターアテンダント
Japanese sake
日本酒
Hasamiyaki ceramics
波佐見焼
SIRI SIRI
SIRISIRI
SUSHI
寿司
SUKIYAKI
すき焼き
RAMEN
ラーメン
SOBA
蕎麦
TABAIMO
KOHEI NAWA
MANABU IKEDA
TAKU OBATA
SANJA MATSURI
NEBUTA MATSURI
AWA ODORI
NACHI-NO-OGI MATSURI