“stereo-tennis”

Graphic designer

The color wizard behind 80s kawaii revival.

In her design career, “stereo-tennis” has become known for her wide genre coverage of graphics and artworks for DVDs and CDs, boldly using colorful visual techniques that were once popular in the 1980s. According to her, “Vibrant colors and an almost ugly kind of straightforward design typified the attractive power of the 80s. Since our present period is filled with subtler, more sophisticated designs, this type of spirited visual appears very new.” She also says, “There are rules for kawaii. For example, certain colors, like pink, yellow, and purple have to be combined and used in a particular order. If some colors are missing, it will never be kawaii. I have to use my intuition in determining good color coordination.” For stereo-tennis, kawaii means “a genre that cannot be expressed through words like cute, sweet, or pretty. The moment I see it, I should feel instantly invigorated and respond like… ‘Oh, that’s so kawaii.’ It should touch my heart. It doesn’t come from logic.”

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I want to become Hello Kitty, the icon of Japan.
Toybox kawaii shop shows people power.
Outdoor girl finds kawaii in a sleeping bag.
Introducing Japan’s latest arts to the world.
Jinrikisha(Rickshaw)
人力車
Kaminari-mon
雷門
Decorate anything
デコる
Mt. Fuji
富士山
Edo kiriko
江戸切子
Traditional Japanese guest house
古民家ゲストハウス
Shinjuku
新宿
Monja
もんじゃ
Shuri Castle
首里城
International Avenue
国際通り
Mangroves
マングローブ
Okinawa Churaumi Aquarium
美ら海水族館
Austraria
Final Fantasy X
Taiwan
Mobile Suit Gundam
Finland
Last Exile: Fam the Silver Wing
Italy
One Piece
Fushimi Inari Taisha
伏見稲荷大社
Uchimizu
打ち水
Nurturing the arts
京都ギャラリー
Machiya bars
京町家の夜
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
Japanese knives
包丁
ANREALAGE
アンリアレイジ
Tenugui (Japanese towels)
手拭
Metal tableware
金属食器
KATSUOBUSHI
鰹節
ODEN
おでん
SOBA
蕎麦
SUKIYAKI
すき焼き
KOHEI NAWA
MANABU IKEDA
HISASHI TENMYOUYA
YAYOI KUSAMA
SANJA MATSURI
NEBUTA MATSURI
NIIHAMA TAIKO MATSURI
NACHI-NO-OGI MATSURI
KENDO
剣道
NIHONBUYO
日本舞踊
JUDO
柔道
NOH
SUMI-SHOKUNIN
墨職人
EDOKIRIKO
江戸切子職人
SENSHOKU-KA
染織家
SUKIYA-DAIKU
数寄屋大工
PLAY STATION
PlayStation
SPACE INVADERS
SPACE INVADERS
FAMILY COMPUTER / NES
Family Computer / NES
GAME CENTER
GAME CENTER