“stereo-tennis”

Graphic designer

The color wizard behind 80s kawaii revival.

In her design career, “stereo-tennis” has become known for her wide genre coverage of graphics and artworks for DVDs and CDs, boldly using colorful visual techniques that were once popular in the 1980s. According to her, “Vibrant colors and an almost ugly kind of straightforward design typified the attractive power of the 80s. Since our present period is filled with subtler, more sophisticated designs, this type of spirited visual appears very new.” She also says, “There are rules for kawaii. For example, certain colors, like pink, yellow, and purple have to be combined and used in a particular order. If some colors are missing, it will never be kawaii. I have to use my intuition in determining good color coordination.” For stereo-tennis, kawaii means “a genre that cannot be expressed through words like cute, sweet, or pretty. The moment I see it, I should feel instantly invigorated and respond like… ‘Oh, that’s so kawaii.’ It should touch my heart. It doesn’t come from logic.”

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Cute community character promotes local charms.
“Twintail” — simple dream-come-true magic for change.
Natural kawaii with new balance for future fashion.
Outdoor girl finds kawaii in a sleeping bag.
Ultramodern vending machine
次世代型自販機
Maid cafe
メイド喫茶
Sumo wrestler
大相撲力士
Japanese pub
居酒屋
Shinjuku
新宿
Yakatabune
屋形船
Novels of Haruki Murakami
村上春樹の小説
Meiji Shrine
明治神宮
Shuri Castle
首里城
Okinawa soba
沖縄そば
Mango
マンゴー
Resort beaches
リゾートビーチ
Japan
Panty & Stocking with Garterbelt
Japan
ANA
Mexico
Doraemon
Japan
VOCALOID
Fushimi Inari Taisha
伏見稲荷大社
Mizuura Mikuji
水占みくじ
Café from another world
純喫茶
Cool terrace in Kyoto summer
納涼床
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
OTAKU CAMERA
the app that makes anyone a manga character
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
Picks
楊枝
Japanese sake
日本酒
Nambu ironware
南部鉄器
Candycrafts
あめ細工
ODEN
おでん
TEMPURA
天婦羅
RICE CAKES
SUKIYAKI
すき焼き
MANABU IKEDA
TABAIMO
KOHEI NAWA
HISASHI TENMYOUYA
AWA ODORI
NACHI-NO-OGI MATSURI
MENBURYU
NEBUTA MATSURI
KYUDO
弓道
JUDO
柔道
NIHONBUYO
日本舞踊
KARATEDO
空手
SAMURAI AVATAR
侍アバター
EDOKIRIKO
江戸切子職人
SUKIYA-DAIKU
数寄屋大工
KATANA-KAJI
刀鍛冶