“stereo-tennis”

Graphic designer

The color wizard behind 80s kawaii revival.

In her design career, “stereo-tennis” has become known for her wide genre coverage of graphics and artworks for DVDs and CDs, boldly using colorful visual techniques that were once popular in the 1980s. According to her, “Vibrant colors and an almost ugly kind of straightforward design typified the attractive power of the 80s. Since our present period is filled with subtler, more sophisticated designs, this type of spirited visual appears very new.” She also says, “There are rules for kawaii. For example, certain colors, like pink, yellow, and purple have to be combined and used in a particular order. If some colors are missing, it will never be kawaii. I have to use my intuition in determining good color coordination.” For stereo-tennis, kawaii means “a genre that cannot be expressed through words like cute, sweet, or pretty. The moment I see it, I should feel instantly invigorated and respond like… ‘Oh, that’s so kawaii.’ It should touch my heart. It doesn’t come from logic.”

230
9
Outdoor girl finds kawaii in a sleeping bag.
I want to become Hello Kitty, the icon of Japan.
Introducing Japan’s latest arts to the world.
The color wizard behind 80s kawaii revival.
Hot spring spa
温泉
Public bathhouse
銭湯
Massage chair
マッサージチェア
Soba (Japanese traditional noodles)
日本蕎麦
Gohtoku-ji
豪徳寺
Ooedo Onsen Monogatari
大江戸温泉物語
Meiji Shrine
明治神宮
Novels of Haruki Murakami
村上春樹の小説
Public market
公設市場
Umi-budoh
海ぶどう
Utaki
御嶽
Shiisaa
シーサー
Japan
Dekirukana
Japan
Suite PreCure
Japan
(Original)
Taiwan
Mobile Suit Gundam
Small Torii
小さな鳥居
Mizuura Mikuji
水占みくじ
Secrets of autumn colors
紅葉
Artisans’ Row
あじき路地
TOTTORI YOKAI ROAD
where yokais and humans live together
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
ANREALAGE
アンリアレイジ
Elevator attendants
エレベーターアテンダント
Candycrafts
あめ細工
Picks
楊枝
ODEN
おでん
SUSHI
寿司
SUKIYAKI
すき焼き
KATSUOBUSHI
鰹節
TAKU OBATA
HISASHI TENMYOUYA
YAYOI KUSAMA
Nerhol
SANJA MATSURI
MENBURYU
AWA ODORI
NEBUTA MATSURI
SADO
茶道
KYUDO
弓道
IAI
居合
JUDO
柔道
SENSHOKU-KA
染織家
FOOD MODEL CRAFTSMAN
食品サンプル職人
KATANA-KAJI
刀鍛冶
KACCHU-SHI
甲冑師