“stereo-tennis”

Graphic designer

The color wizard behind 80s kawaii revival.

In her design career, “stereo-tennis” has become known for her wide genre coverage of graphics and artworks for DVDs and CDs, boldly using colorful visual techniques that were once popular in the 1980s. According to her, “Vibrant colors and an almost ugly kind of straightforward design typified the attractive power of the 80s. Since our present period is filled with subtler, more sophisticated designs, this type of spirited visual appears very new.” She also says, “There are rules for kawaii. For example, certain colors, like pink, yellow, and purple have to be combined and used in a particular order. If some colors are missing, it will never be kawaii. I have to use my intuition in determining good color coordination.” For stereo-tennis, kawaii means “a genre that cannot be expressed through words like cute, sweet, or pretty. The moment I see it, I should feel instantly invigorated and respond like… ‘Oh, that’s so kawaii.’ It should touch my heart. It doesn’t come from logic.”

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“Twintail” — simple dream-come-true magic for change.
How global fans see Japan: kawaii heaven.
The color wizard behind 80s kawaii revival.
Cute community character promotes local charms.
Sushi-go-round
回転寿司
Gyudon(beef-on-rice bowl)
牛丼
Soba (Japanese traditional noodles)
日本蕎麦
High-tech toilet
ハイテクトイレ
Ramen Museum
ラーメン博物館
Architecture Street
建築ストリート
Roppongi Hills
六本木ヒルズ
Traditional Japanese guest house
古民家ゲストハウス
Awamori
泡盛
Okinawa soba
沖縄そば
Utaki
御嶽
Mango
マンゴー
Taiwan
Mobile Suit Gundam
Germany
The Legend of Zelda: Ocarina of Time
Japan
Hakuohki
Korea
Hakuohki / Adekan
Shohekiga
障壁画
Zazen
坐禅
Moon watching
観月の夕べ
Machiya bars
京町家の夜
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
Metal tableware
金属食器
Hasamiyaki ceramics
波佐見焼
Nambu ironware
南部鉄器
Department store basement
デパ地下
URUSHI
漆芸
WASABI
山葵
SUKIYAKI
すき焼き
SOBA
蕎麦
KOHEI NAWA
MANABU IKEDA
HISASHI TENMYOUYA
YAYOI KUSAMA
SANJA MATSURI
AWA ODORI
NEBUTA MATSURI
MENBURYU
SHODO
書道
NOH
NIHONBUYO
日本舞踊
KARATEDO
空手