Kan Furuya

Chairman, Japan Twintail Association

“Twintail” — simple dream-come-true magic for change.

One particular hairstyle seen around the world is drawing attention as an example of modern Japanese culture. Mr. Furuya, head of the Japan Twintail Association, explains the aim of his organization: “Many Japanese women believe the twintail is for little girls. While it’s just one of many hairstyles, the twintail makes any woman feel like a different person due to this stereotype. That means the twintail offers the most accessible dream-come-true magic for change. I’d like to spread that belief.” He adds, “Japanese kawaii culture is strongly influenced by anime characters. If someone in an overseas country enjoys cosplay, it is quite likely that she may choose the twintail hairstyle. I believe twintail is the icon of Japanese anime and subculture.”

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Natural kawaii with new balance for future fashion.
The color wizard behind 80s kawaii revival.
Cute community character promotes local charms.
“Twintail” — simple dream-come-true magic for change.
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