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アンリアレイジ

ANREALAGE

White coats that glisten faint green and pink in the sunlight. Dresses in adjustable sizes. Anrealage designer Kunihiko Morinaga continues to release novel fashion designs that astonish people around the world.

Anrealage brand name comes from a neologism that combines “a real”, “unreal”, and “age”. It refers to Mr. Morinaga’s challenging attitude as he reexamines everyday living through dress production and recreates fashion based on his questions and discoveries.

What’s called a Ball Shirt features a fabric pattern that looks like a globe before it’s worn. However, when this shirt is put on, an attractive relaxed styling emerges. Characteristic design is based on “about face” reversal — totally opposite from normal conception. For example, while regular dress design starts from body shapes, Mr. Morinaga’s dress design originates from geometric forms like a globe. This may sound complex but the result is quite simple.

Mr. Morinaga relies on the concept “God is in the details.” For example, to make dresses in different colors, he incorporates alternative shades using cutting-edge photochromic dyestuff technology, and blends photochromic dye particles into threads and fabric with detailed Japanese craftsmanship. All his dresses are made in Japan, and his meticulous efforts to expand manufacturing expertise support Anrealage fashion.

He entered the world of fashion during his college years. In fact, however, Mr. Morinaga wasn’t studying fashion academically at that time. He comments on his past: “I became successful in making new dresses because I’m self-taught. I learned fashion without being limited by stereotyped concepts.” He maintains a challenging attitude toward existing Western fashion, which serves as a source of his philosophy. At the same time, he continues in his role of trailblazer on the new horizon of fashion.

ANREALAGE
http://www.anrealage.com/
Location: Tsukiji Hongwanji Temple

“Size” was the theme of the Summer 2014 Collection. Anrealage questioned the way prêt-à-porter (ready-to-wear) dresses offer predetermined fixed proportions, available in variable sizes.

By turning a dial (attached on the back), this dress starts shrinking. Pleats appear in the shoulder and waist areas, and this long one-piece changes from a below-knee-length garment into a one-piece minidress.

“Low” was the theme of the Autumn-Winter 2011 Collection. This design featured “low resolution” mosaic patterns. To emphasize digital clarity and sharp outlines without curves or diagonal lines, Anrealage employed the latest innovative technology such as laser cutting.

“Color” was the theme of the 2013 Autumn-Winter Collection. Through dresses that change from white to various color under the light, Anrealage proposed clothes that enable people to “dress and undress colors.”

“Circle, Triangle, Square” was the theme of the 2009 Early Summer Collection. Anrealage made a stir in the conventional fashion industry by a novel approach to making dresses from geometric shapes like a globe, three-sided pyramid, and cube, which are furthest from the shapes of human bodies.

The fashion design of Kunihiko Morinaga is drawing attention from all over the world. Examples were featured in a special exhibition held at the 21th Century Museum of Contemporary Art, Kanazawa. These included dresses worn by Lady Gaga.

Japanese sake
日本酒
Wrapping
ラッピング
Candycrafts
あめ細工
Japanese knives
包丁
Ultramodern vending machine
次世代型自販機
Japanese pub
居酒屋
Mt. Fuji
富士山
Japanese hospitality
おもてなし
Gohtoku-ji
豪徳寺
Architecture Street
建築ストリート
Tokyo Tower
東京タワー
Tsukiji Market
築地市場
Ryukyu Karate
琉球空手
Shuri Castle
首里城
Village of Long Life
長寿の里
Umi-budoh
海ぶどう
Japan
ANA
Netherland
Odin Sphere
Indonesia
Kamen Rider The Next
Mexico
Doraemon
I want to become Hello Kitty, the icon of Japan.
Introducing Japan’s latest arts to the world.
Cute community character promotes local charms.
I want to create awesome kawaii nail art.
Zazen
坐禅
Viewing Japanese gardens in Kyoto
日本庭園
Antique fair
東寺弘法市
Kyoto confectionary
京菓子
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
RAMEN
ラーメン
URUSHI
漆芸
ODEN
おでん
SUKIYAKI
すき焼き
HISASHI TENMYOUYA
TAKU OBATA
KOHEI NAWA
Nerhol
NIIHAMA TAIKO MATSURI
NEBUTA MATSURI
SANJA MATSURI
MENBURYU
NOH
KENDO
剣道
SHODO
書道
KARATEDO
空手
SAMURAI AVATAR
侍アバター
FOOD MODEL CRAFTSMAN
食品サンプル職人
SENSHOKU-KA
染織家
SUKIYA-DAIKU
数寄屋大工