146
19
10

アンリアレイジ

ANREALAGE

White coats that glisten faint green and pink in the sunlight. Dresses in adjustable sizes. Anrealage designer Kunihiko Morinaga continues to release novel fashion designs that astonish people around the world.

Anrealage brand name comes from a neologism that combines “a real”, “unreal”, and “age”. It refers to Mr. Morinaga’s challenging attitude as he reexamines everyday living through dress production and recreates fashion based on his questions and discoveries.

What’s called a Ball Shirt features a fabric pattern that looks like a globe before it’s worn. However, when this shirt is put on, an attractive relaxed styling emerges. Characteristic design is based on “about face” reversal — totally opposite from normal conception. For example, while regular dress design starts from body shapes, Mr. Morinaga’s dress design originates from geometric forms like a globe. This may sound complex but the result is quite simple.

Mr. Morinaga relies on the concept “God is in the details.” For example, to make dresses in different colors, he incorporates alternative shades using cutting-edge photochromic dyestuff technology, and blends photochromic dye particles into threads and fabric with detailed Japanese craftsmanship. All his dresses are made in Japan, and his meticulous efforts to expand manufacturing expertise support Anrealage fashion.

He entered the world of fashion during his college years. In fact, however, Mr. Morinaga wasn’t studying fashion academically at that time. He comments on his past: “I became successful in making new dresses because I’m self-taught. I learned fashion without being limited by stereotyped concepts.” He maintains a challenging attitude toward existing Western fashion, which serves as a source of his philosophy. At the same time, he continues in his role of trailblazer on the new horizon of fashion.

ANREALAGE
http://www.anrealage.com/
Location: Tsukiji Hongwanji Temple

“Size” was the theme of the Summer 2014 Collection. Anrealage questioned the way prêt-à-porter (ready-to-wear) dresses offer predetermined fixed proportions, available in variable sizes.

By turning a dial (attached on the back), this dress starts shrinking. Pleats appear in the shoulder and waist areas, and this long one-piece changes from a below-knee-length garment into a one-piece minidress.

“Low” was the theme of the Autumn-Winter 2011 Collection. This design featured “low resolution” mosaic patterns. To emphasize digital clarity and sharp outlines without curves or diagonal lines, Anrealage employed the latest innovative technology such as laser cutting.

“Color” was the theme of the 2013 Autumn-Winter Collection. Through dresses that change from white to various color under the light, Anrealage proposed clothes that enable people to “dress and undress colors.”

“Circle, Triangle, Square” was the theme of the 2009 Early Summer Collection. Anrealage made a stir in the conventional fashion industry by a novel approach to making dresses from geometric shapes like a globe, three-sided pyramid, and cube, which are furthest from the shapes of human bodies.

The fashion design of Kunihiko Morinaga is drawing attention from all over the world. Examples were featured in a special exhibition held at the 21th Century Museum of Contemporary Art, Kanazawa. These included dresses worn by Lady Gaga.

Department store basement
デパ地下
Elevator attendants
エレベーターアテンダント
Japanese sake
日本酒
Tenugui (Japanese towels)
手拭
Iced coffee
アイス珈琲
Public bathhouse
銭湯
Electrical goods store
家電量販店
Karaoke
カラオケ
Tokyo Tower
東京タワー
Tokyo Sky Tree
東京スカイツリー
Tsukiji Market
築地市場
Ramen Museum
ラーメン博物館
Mangroves
マングローブ
Public market
公設市場
Utaki
御嶽
Kachaashii
カチャーシー
Japan
Kinnikuman
Austraria
Final Fantasy X
Japan
Final Fantasy VI
Netherland
Odin Sphere
I want to become Hello Kitty, the icon of Japan.
Introducing Japan’s latest arts to the world.
“Twintail” — simple dream-come-true magic for change.
Cute community character promotes local charms.
Tea master
茶道家
Suguki pickles
すぐき漬け
Art of brush and ink
書道家
Stay at a Buddhist temple
宿坊
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
TOTTORI YOKAI ROAD
where yokais and humans live together
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
RICE VINEGAR
お酢
RICE CAKES
SOBA
蕎麦
SUSHI
寿司
TABAIMO
Nerhol
TAKU OBATA
MANABU IKEDA
AWA ODORI
NACHI-NO-OGI MATSURI
NEBUTA MATSURI
MENBURYU
JUDO
柔道
KYUDO
弓道
NOH
IAI
居合
EDOKIRIKO
江戸切子職人
KATANA-KAJI
刀鍛冶
SUKIYA-DAIKU
数寄屋大工
KACCHU-SHI
甲冑師
SHOGI
SHOGI
GAME CENTER
GAME CENTER
SPACE INVADERS
SPACE INVADERS
e-Sports
e-Sports