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アンリアレイジ

ANREALAGE

White coats that glisten faint green and pink in the sunlight. Dresses in adjustable sizes. Anrealage designer Kunihiko Morinaga continues to release novel fashion designs that astonish people around the world.

Anrealage brand name comes from a neologism that combines “a real”, “unreal”, and “age”. It refers to Mr. Morinaga’s challenging attitude as he reexamines everyday living through dress production and recreates fashion based on his questions and discoveries.

What’s called a Ball Shirt features a fabric pattern that looks like a globe before it’s worn. However, when this shirt is put on, an attractive relaxed styling emerges. Characteristic design is based on “about face” reversal — totally opposite from normal conception. For example, while regular dress design starts from body shapes, Mr. Morinaga’s dress design originates from geometric forms like a globe. This may sound complex but the result is quite simple.

Mr. Morinaga relies on the concept “God is in the details.” For example, to make dresses in different colors, he incorporates alternative shades using cutting-edge photochromic dyestuff technology, and blends photochromic dye particles into threads and fabric with detailed Japanese craftsmanship. All his dresses are made in Japan, and his meticulous efforts to expand manufacturing expertise support Anrealage fashion.

He entered the world of fashion during his college years. In fact, however, Mr. Morinaga wasn’t studying fashion academically at that time. He comments on his past: “I became successful in making new dresses because I’m self-taught. I learned fashion without being limited by stereotyped concepts.” He maintains a challenging attitude toward existing Western fashion, which serves as a source of his philosophy. At the same time, he continues in his role of trailblazer on the new horizon of fashion.

ANREALAGE
http://www.anrealage.com/
Location: Tsukiji Hongwanji Temple

“Size” was the theme of the Summer 2014 Collection. Anrealage questioned the way prêt-à-porter (ready-to-wear) dresses offer predetermined fixed proportions, available in variable sizes.

By turning a dial (attached on the back), this dress starts shrinking. Pleats appear in the shoulder and waist areas, and this long one-piece changes from a below-knee-length garment into a one-piece minidress.

“Low” was the theme of the Autumn-Winter 2011 Collection. This design featured “low resolution” mosaic patterns. To emphasize digital clarity and sharp outlines without curves or diagonal lines, Anrealage employed the latest innovative technology such as laser cutting.

“Color” was the theme of the 2013 Autumn-Winter Collection. Through dresses that change from white to various color under the light, Anrealage proposed clothes that enable people to “dress and undress colors.”

“Circle, Triangle, Square” was the theme of the 2009 Early Summer Collection. Anrealage made a stir in the conventional fashion industry by a novel approach to making dresses from geometric shapes like a globe, three-sided pyramid, and cube, which are furthest from the shapes of human bodies.

The fashion design of Kunihiko Morinaga is drawing attention from all over the world. Examples were featured in a special exhibition held at the 21th Century Museum of Contemporary Art, Kanazawa. These included dresses worn by Lady Gaga.

Cosmetics
化粧品
Wrapping
ラッピング
Department store basement
デパ地下
SIRI SIRI
SIRISIRI
Gyudon(beef-on-rice bowl)
牛丼
Ultramodern vending machine
次世代型自販機
Food model
食品模型
Karaoke
カラオケ
Scramble crossing
スクランブル交差点
Tokyo Sky Tree
東京スカイツリー
Ramen Museum
ラーメン博物館
Harajuku girl
原宿ガール
Kachaashii
カチャーシー
Ryukyu Karate
琉球空手
International Avenue
国際通り
Village of Long Life
長寿の里
Japan
Final Fantasy VI
United Kingdom
Eternal Sonata
Japan
ANA
Finland
Last Exile: Fam the Silver Wing
Toybox kawaii shop shows people power.
The color wizard behind 80s kawaii revival.
I want to create awesome kawaii nail art.
I want to become Hello Kitty, the icon of Japan.
Manga Museum
マンガミュージアム
Café from another world
純喫茶
Cool terrace in Kyoto summer
納涼床
Machiya bars
京町家の夜
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
TEMPURA
天婦羅
RICE VINEGAR
お酢
WASABI
山葵
SUKIYAKI
すき焼き
TAKU OBATA
TABAIMO
Nerhol
HISASHI TENMYOUYA
MENBURYU
AWA ODORI
NACHI-NO-OGI MATSURI
NEBUTA MATSURI
SHODO
書道
SADO
茶道
IAI
居合
JUDO
柔道
KATANA-KAJI
刀鍛冶
SAMURAI AVATAR
侍アバター
KACCHU-SHI
甲冑師
EDOKIRIKO
江戸切子職人