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アンリアレイジ

ANREALAGE

White coats that glisten faint green and pink in the sunlight. Dresses in adjustable sizes. Anrealage designer Kunihiko Morinaga continues to release novel fashion designs that astonish people around the world.

Anrealage brand name comes from a neologism that combines “a real”, “unreal”, and “age”. It refers to Mr. Morinaga’s challenging attitude as he reexamines everyday living through dress production and recreates fashion based on his questions and discoveries.

What’s called a Ball Shirt features a fabric pattern that looks like a globe before it’s worn. However, when this shirt is put on, an attractive relaxed styling emerges. Characteristic design is based on “about face” reversal — totally opposite from normal conception. For example, while regular dress design starts from body shapes, Mr. Morinaga’s dress design originates from geometric forms like a globe. This may sound complex but the result is quite simple.

Mr. Morinaga relies on the concept “God is in the details.” For example, to make dresses in different colors, he incorporates alternative shades using cutting-edge photochromic dyestuff technology, and blends photochromic dye particles into threads and fabric with detailed Japanese craftsmanship. All his dresses are made in Japan, and his meticulous efforts to expand manufacturing expertise support Anrealage fashion.

He entered the world of fashion during his college years. In fact, however, Mr. Morinaga wasn’t studying fashion academically at that time. He comments on his past: “I became successful in making new dresses because I’m self-taught. I learned fashion without being limited by stereotyped concepts.” He maintains a challenging attitude toward existing Western fashion, which serves as a source of his philosophy. At the same time, he continues in his role of trailblazer on the new horizon of fashion.

ANREALAGE
http://www.anrealage.com/
Location: Tsukiji Hongwanji Temple

“Size” was the theme of the Summer 2014 Collection. Anrealage questioned the way prêt-à-porter (ready-to-wear) dresses offer predetermined fixed proportions, available in variable sizes.

By turning a dial (attached on the back), this dress starts shrinking. Pleats appear in the shoulder and waist areas, and this long one-piece changes from a below-knee-length garment into a one-piece minidress.

“Low” was the theme of the Autumn-Winter 2011 Collection. This design featured “low resolution” mosaic patterns. To emphasize digital clarity and sharp outlines without curves or diagonal lines, Anrealage employed the latest innovative technology such as laser cutting.

“Color” was the theme of the 2013 Autumn-Winter Collection. Through dresses that change from white to various color under the light, Anrealage proposed clothes that enable people to “dress and undress colors.”

“Circle, Triangle, Square” was the theme of the 2009 Early Summer Collection. Anrealage made a stir in the conventional fashion industry by a novel approach to making dresses from geometric shapes like a globe, three-sided pyramid, and cube, which are furthest from the shapes of human bodies.

The fashion design of Kunihiko Morinaga is drawing attention from all over the world. Examples were featured in a special exhibition held at the 21th Century Museum of Contemporary Art, Kanazawa. These included dresses worn by Lady Gaga.

ANREALAGE
アンリアレイジ
Wrapping
ラッピング
Nambu ironware
南部鉄器
Metal tableware
金属食器
Kaminari-mon
雷門
Sake(Japanese rice wine)
日本酒
Character bento
キャラ弁
Itsukushima Shrine
厳島神社
Roppongi Hills
六本木ヒルズ
Gohtoku-ji
豪徳寺
Asakusa
浅草
Harajuku girl
原宿ガール
Sanshin
三線
Kachaashii
カチャーシー
Okinawa soba
沖縄そば
Okinawa Churaumi Aquarium
美ら海水族館
Malaysia
Final Fantasy VII Advent Children
Denmark
Super Mario Bros.
Taiwan
Mobile Suit Gundam
Korea
Hakuohki / Adekan
Outdoor girl finds kawaii in a sleeping bag.
I want to create awesome kawaii nail art.
Harajuku fashion is a way to express myself.
The color wizard behind 80s kawaii revival.
Kyoto Streetcar
嵐電
Secrets of autumn colors
紅葉
HOSHINOYA Kyoto
星のや 京都
Unique use of Kyoto bathhouses
銭湯表現
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
GAME BAR
a gathering spot for grownups where old games are available
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
SUKIYAKI
すき焼き
KATSUOBUSHI
鰹節
KAISEKI
懐石
URUSHI
漆芸
TABAIMO
Nerhol
HISASHI TENMYOUYA
YAYOI KUSAMA
NACHI-NO-OGI MATSURI
NEBUTA MATSURI
NIIHAMA TAIKO MATSURI
AWA ODORI
SADO
茶道
NIHONBUYO
日本舞踊
KARATEDO
空手
NOH
FOOD MODEL CRAFTSMAN
食品サンプル職人
KATANA-KAJI
刀鍛冶
KACCHU-SHI
甲冑師
SUKIYA-DAIKU
数寄屋大工