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アンリアレイジ

ANREALAGE

White coats that glisten faint green and pink in the sunlight. Dresses in adjustable sizes. Anrealage designer Kunihiko Morinaga continues to release novel fashion designs that astonish people around the world.

Anrealage brand name comes from a neologism that combines “a real”, “unreal”, and “age”. It refers to Mr. Morinaga’s challenging attitude as he reexamines everyday living through dress production and recreates fashion based on his questions and discoveries.

What’s called a Ball Shirt features a fabric pattern that looks like a globe before it’s worn. However, when this shirt is put on, an attractive relaxed styling emerges. Characteristic design is based on “about face” reversal — totally opposite from normal conception. For example, while regular dress design starts from body shapes, Mr. Morinaga’s dress design originates from geometric forms like a globe. This may sound complex but the result is quite simple.

Mr. Morinaga relies on the concept “God is in the details.” For example, to make dresses in different colors, he incorporates alternative shades using cutting-edge photochromic dyestuff technology, and blends photochromic dye particles into threads and fabric with detailed Japanese craftsmanship. All his dresses are made in Japan, and his meticulous efforts to expand manufacturing expertise support Anrealage fashion.

He entered the world of fashion during his college years. In fact, however, Mr. Morinaga wasn’t studying fashion academically at that time. He comments on his past: “I became successful in making new dresses because I’m self-taught. I learned fashion without being limited by stereotyped concepts.” He maintains a challenging attitude toward existing Western fashion, which serves as a source of his philosophy. At the same time, he continues in his role of trailblazer on the new horizon of fashion.

ANREALAGE
http://www.anrealage.com/
Location: Tsukiji Hongwanji Temple

“Size” was the theme of the Summer 2014 Collection. Anrealage questioned the way prêt-à-porter (ready-to-wear) dresses offer predetermined fixed proportions, available in variable sizes.

By turning a dial (attached on the back), this dress starts shrinking. Pleats appear in the shoulder and waist areas, and this long one-piece changes from a below-knee-length garment into a one-piece minidress.

“Low” was the theme of the Autumn-Winter 2011 Collection. This design featured “low resolution” mosaic patterns. To emphasize digital clarity and sharp outlines without curves or diagonal lines, Anrealage employed the latest innovative technology such as laser cutting.

“Color” was the theme of the 2013 Autumn-Winter Collection. Through dresses that change from white to various color under the light, Anrealage proposed clothes that enable people to “dress and undress colors.”

“Circle, Triangle, Square” was the theme of the 2009 Early Summer Collection. Anrealage made a stir in the conventional fashion industry by a novel approach to making dresses from geometric shapes like a globe, three-sided pyramid, and cube, which are furthest from the shapes of human bodies.

The fashion design of Kunihiko Morinaga is drawing attention from all over the world. Examples were featured in a special exhibition held at the 21th Century Museum of Contemporary Art, Kanazawa. These included dresses worn by Lady Gaga.

Metal tableware
金属食器
Tenugui (Japanese towels)
手拭
Hasamiyaki ceramics
波佐見焼
Nambu ironware
南部鉄器
Mt. Fuji
富士山
Sushi-go-round
回転寿司
Kaminari-mon
雷門
Itsukushima Shrine
厳島神社
Tokyo Sky Tree
東京スカイツリー
Ooedo Onsen Monogatari
大江戸温泉物語
Novels of Haruki Murakami
村上春樹の小説
Asakusa
浅草
Steakhouse
ステーキハウス
Okinawa Churaumi Aquarium
美ら海水族館
Village of Long Life
長寿の里
Haarii
ハーリー
Japan
Kiki's Delivery Service
Germany
STEINS;GATE
China
Kuroko's Basketball/ Magi
France
The Royal Doll Orchestra
I want to become Hello Kitty, the icon of Japan.
Introducing Japan’s latest arts to the world.
Cute community character promotes local charms.
Harajuku fashion is a way to express myself.
Live music events at Machiya
京町家の音楽
Kyoto Proverbs
Art of brush and ink
書道家
Aburi-mochi
あぶり餅
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
OTAKU CAMERA
the app that makes anyone a manga character
GAME BAR
a gathering spot for grownups where old games are available
RICE VINEGAR
お酢
RAMEN
ラーメン
SOBA
蕎麦
SUKIYAKI
すき焼き
TAKU OBATA
TABAIMO
YAYOI KUSAMA
MANABU IKEDA
NEBUTA MATSURI
SANJA MATSURI
NACHI-NO-OGI MATSURI
NIIHAMA TAIKO MATSURI
KENDO
剣道
KYUDO
弓道
SHODO
書道
SADO
茶道