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アンリアレイジ

ANREALAGE

White coats that glisten faint green and pink in the sunlight. Dresses in adjustable sizes. Anrealage designer Kunihiko Morinaga continues to release novel fashion designs that astonish people around the world.

Anrealage brand name comes from a neologism that combines “a real”, “unreal”, and “age”. It refers to Mr. Morinaga’s challenging attitude as he reexamines everyday living through dress production and recreates fashion based on his questions and discoveries.

What’s called a Ball Shirt features a fabric pattern that looks like a globe before it’s worn. However, when this shirt is put on, an attractive relaxed styling emerges. Characteristic design is based on “about face” reversal — totally opposite from normal conception. For example, while regular dress design starts from body shapes, Mr. Morinaga’s dress design originates from geometric forms like a globe. This may sound complex but the result is quite simple.

Mr. Morinaga relies on the concept “God is in the details.” For example, to make dresses in different colors, he incorporates alternative shades using cutting-edge photochromic dyestuff technology, and blends photochromic dye particles into threads and fabric with detailed Japanese craftsmanship. All his dresses are made in Japan, and his meticulous efforts to expand manufacturing expertise support Anrealage fashion.

He entered the world of fashion during his college years. In fact, however, Mr. Morinaga wasn’t studying fashion academically at that time. He comments on his past: “I became successful in making new dresses because I’m self-taught. I learned fashion without being limited by stereotyped concepts.” He maintains a challenging attitude toward existing Western fashion, which serves as a source of his philosophy. At the same time, he continues in his role of trailblazer on the new horizon of fashion.

ANREALAGE
http://www.anrealage.com/
Location: Tsukiji Hongwanji Temple

“Size” was the theme of the Summer 2014 Collection. Anrealage questioned the way prêt-à-porter (ready-to-wear) dresses offer predetermined fixed proportions, available in variable sizes.

By turning a dial (attached on the back), this dress starts shrinking. Pleats appear in the shoulder and waist areas, and this long one-piece changes from a below-knee-length garment into a one-piece minidress.

“Low” was the theme of the Autumn-Winter 2011 Collection. This design featured “low resolution” mosaic patterns. To emphasize digital clarity and sharp outlines without curves or diagonal lines, Anrealage employed the latest innovative technology such as laser cutting.

“Color” was the theme of the 2013 Autumn-Winter Collection. Through dresses that change from white to various color under the light, Anrealage proposed clothes that enable people to “dress and undress colors.”

“Circle, Triangle, Square” was the theme of the 2009 Early Summer Collection. Anrealage made a stir in the conventional fashion industry by a novel approach to making dresses from geometric shapes like a globe, three-sided pyramid, and cube, which are furthest from the shapes of human bodies.

The fashion design of Kunihiko Morinaga is drawing attention from all over the world. Examples were featured in a special exhibition held at the 21th Century Museum of Contemporary Art, Kanazawa. These included dresses worn by Lady Gaga.

Daruma
達磨
Nishikigoi
錦鯉
Department store basement
デパ地下
Cosmetics
化粧品
Hot spring spa
温泉
Mt. Fuji
富士山
Manga cafe
マンガ喫茶
Sake(Japanese rice wine)
日本酒
Architecture Street
建築ストリート
Ooedo Onsen Monogatari
大江戸温泉物語
Tokyo Tower
東京タワー
Tokyo Station
東京駅
Public market
公設市場
Resort beaches
リゾートビーチ
Umi-budoh
海ぶどう
Utaki
御嶽
Netherland
Odin Sphere
Japan
Hakuohki
China
Kuroko's Basketball/ Magi
Mexico
Doraemon
I want to become Hello Kitty, the icon of Japan.
I want to create awesome kawaii nail art.
Cute community character promotes local charms.
Natural kawaii with new balance for future fashion.
Shohekiga
障壁画
Nurturing the arts
京都ギャラリー
Manga Museum
マンガミュージアム
Uchimizu
打ち水
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
OTAKU CAMERA
the app that makes anyone a manga character
ODEN
おでん
SOBA
蕎麦
RICE VINEGAR
お酢
RICE CAKES
KOHEI NAWA
MANABU IKEDA
YAYOI KUSAMA
TABAIMO
AWA ODORI
MENBURYU
NIIHAMA TAIKO MATSURI
NEBUTA MATSURI
NIHONBUYO
日本舞踊
JUDO
柔道
KENDO
剣道
SHODO
書道
SUMI-SHOKUNIN
墨職人
FOOD MODEL CRAFTSMAN
食品サンプル職人
EDOKIRIKO
江戸切子職人
SAMURAI AVATAR
侍アバター
GAME CREATOR
GAME CREATOR
PLAY STATION
PlayStation
e-Sports
e-Sports
FAMILY COMPUTER / NES
Family Computer / NES