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アンリアレイジ

ANREALAGE

White coats that glisten faint green and pink in the sunlight. Dresses in adjustable sizes. Anrealage designer Kunihiko Morinaga continues to release novel fashion designs that astonish people around the world.

Anrealage brand name comes from a neologism that combines “a real”, “unreal”, and “age”. It refers to Mr. Morinaga’s challenging attitude as he reexamines everyday living through dress production and recreates fashion based on his questions and discoveries.

What’s called a Ball Shirt features a fabric pattern that looks like a globe before it’s worn. However, when this shirt is put on, an attractive relaxed styling emerges. Characteristic design is based on “about face” reversal — totally opposite from normal conception. For example, while regular dress design starts from body shapes, Mr. Morinaga’s dress design originates from geometric forms like a globe. This may sound complex but the result is quite simple.

Mr. Morinaga relies on the concept “God is in the details.” For example, to make dresses in different colors, he incorporates alternative shades using cutting-edge photochromic dyestuff technology, and blends photochromic dye particles into threads and fabric with detailed Japanese craftsmanship. All his dresses are made in Japan, and his meticulous efforts to expand manufacturing expertise support Anrealage fashion.

He entered the world of fashion during his college years. In fact, however, Mr. Morinaga wasn’t studying fashion academically at that time. He comments on his past: “I became successful in making new dresses because I’m self-taught. I learned fashion without being limited by stereotyped concepts.” He maintains a challenging attitude toward existing Western fashion, which serves as a source of his philosophy. At the same time, he continues in his role of trailblazer on the new horizon of fashion.

ANREALAGE
http://www.anrealage.com/
Location: Tsukiji Hongwanji Temple

“Size” was the theme of the Summer 2014 Collection. Anrealage questioned the way prêt-à-porter (ready-to-wear) dresses offer predetermined fixed proportions, available in variable sizes.

By turning a dial (attached on the back), this dress starts shrinking. Pleats appear in the shoulder and waist areas, and this long one-piece changes from a below-knee-length garment into a one-piece minidress.

“Low” was the theme of the Autumn-Winter 2011 Collection. This design featured “low resolution” mosaic patterns. To emphasize digital clarity and sharp outlines without curves or diagonal lines, Anrealage employed the latest innovative technology such as laser cutting.

“Color” was the theme of the 2013 Autumn-Winter Collection. Through dresses that change from white to various color under the light, Anrealage proposed clothes that enable people to “dress and undress colors.”

“Circle, Triangle, Square” was the theme of the 2009 Early Summer Collection. Anrealage made a stir in the conventional fashion industry by a novel approach to making dresses from geometric shapes like a globe, three-sided pyramid, and cube, which are furthest from the shapes of human bodies.

The fashion design of Kunihiko Morinaga is drawing attention from all over the world. Examples were featured in a special exhibition held at the 21th Century Museum of Contemporary Art, Kanazawa. These included dresses worn by Lady Gaga.

Metal tableware
金属食器
Cosmetics
化粧品
Candycrafts
あめ細工
SIRI SIRI
SIRISIRI
Sake(Japanese rice wine)
日本酒
Electrical goods store
家電量販店
Iced coffee
アイス珈琲
Sushi-go-round
回転寿司
Ramen Museum
ラーメン博物館
Edo kiriko
江戸切子
Roppongi Hills
六本木ヒルズ
Tokyo Station
東京駅
Mangroves
マングローブ
Sanshin
三線
Resort beaches
リゾートビーチ
Utaki
御嶽
Japan
Hakuohki
China
Kuroko's Basketball/ Magi
Denmark
Super Mario Bros.
Finland
Last Exile: Fam the Silver Wing
Harajuku girl leads next-generation kawaii.
Outdoor girl finds kawaii in a sleeping bag.
I want to become Hello Kitty, the icon of Japan.
The color wizard behind 80s kawaii revival.
Café from another world
純喫茶
Kyoto Streetcar
嵐電
Machiya bars
京町家の夜
New Kyoto-style umbrellas
新しい京和傘
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
GAME BAR
a gathering spot for grownups where old games are available
OTAKU CAMERA
the app that makes anyone a manga character
WASABI
山葵
KATSUOBUSHI
鰹節
RICE CAKES
SUKIYAKI
すき焼き
YAYOI KUSAMA
MANABU IKEDA
TAKU OBATA
Nerhol
NEBUTA MATSURI
AWA ODORI
MENBURYU
NIIHAMA TAIKO MATSURI
JUDO
柔道
KARATEDO
空手
KENDO
剣道
KYUDO
弓道
SUMI-SHOKUNIN
墨職人
SAMURAI AVATAR
侍アバター
KACCHU-SHI
甲冑師
FOOD MODEL CRAFTSMAN
食品サンプル職人