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アンリアレイジ

ANREALAGE

White coats that glisten faint green and pink in the sunlight. Dresses in adjustable sizes. Anrealage designer Kunihiko Morinaga continues to release novel fashion designs that astonish people around the world.

Anrealage brand name comes from a neologism that combines “a real”, “unreal”, and “age”. It refers to Mr. Morinaga’s challenging attitude as he reexamines everyday living through dress production and recreates fashion based on his questions and discoveries.

What’s called a Ball Shirt features a fabric pattern that looks like a globe before it’s worn. However, when this shirt is put on, an attractive relaxed styling emerges. Characteristic design is based on “about face” reversal — totally opposite from normal conception. For example, while regular dress design starts from body shapes, Mr. Morinaga’s dress design originates from geometric forms like a globe. This may sound complex but the result is quite simple.

Mr. Morinaga relies on the concept “God is in the details.” For example, to make dresses in different colors, he incorporates alternative shades using cutting-edge photochromic dyestuff technology, and blends photochromic dye particles into threads and fabric with detailed Japanese craftsmanship. All his dresses are made in Japan, and his meticulous efforts to expand manufacturing expertise support Anrealage fashion.

He entered the world of fashion during his college years. In fact, however, Mr. Morinaga wasn’t studying fashion academically at that time. He comments on his past: “I became successful in making new dresses because I’m self-taught. I learned fashion without being limited by stereotyped concepts.” He maintains a challenging attitude toward existing Western fashion, which serves as a source of his philosophy. At the same time, he continues in his role of trailblazer on the new horizon of fashion.

ANREALAGE
http://www.anrealage.com/
Location: Tsukiji Hongwanji Temple

“Size” was the theme of the Summer 2014 Collection. Anrealage questioned the way prêt-à-porter (ready-to-wear) dresses offer predetermined fixed proportions, available in variable sizes.

By turning a dial (attached on the back), this dress starts shrinking. Pleats appear in the shoulder and waist areas, and this long one-piece changes from a below-knee-length garment into a one-piece minidress.

“Low” was the theme of the Autumn-Winter 2011 Collection. This design featured “low resolution” mosaic patterns. To emphasize digital clarity and sharp outlines without curves or diagonal lines, Anrealage employed the latest innovative technology such as laser cutting.

“Color” was the theme of the 2013 Autumn-Winter Collection. Through dresses that change from white to various color under the light, Anrealage proposed clothes that enable people to “dress and undress colors.”

“Circle, Triangle, Square” was the theme of the 2009 Early Summer Collection. Anrealage made a stir in the conventional fashion industry by a novel approach to making dresses from geometric shapes like a globe, three-sided pyramid, and cube, which are furthest from the shapes of human bodies.

The fashion design of Kunihiko Morinaga is drawing attention from all over the world. Examples were featured in a special exhibition held at the 21th Century Museum of Contemporary Art, Kanazawa. These included dresses worn by Lady Gaga.

Candycrafts
あめ細工
Kimono
着物
Nishikigoi
錦鯉
Tenugui (Japanese towels)
手拭
Sumo wrestler
大相撲力士
Soba (Japanese traditional noodles)
日本蕎麦
Itsukushima Shrine
厳島神社
Massage chair
マッサージチェア
Yakatabune
屋形船
Asakusa
浅草
Ramen Museum
ラーメン博物館
Tokyo Station
東京駅
Okinawa Churaumi Aquarium
美ら海水族館
Steakhouse
ステーキハウス
Kachaashii
カチャーシー
International Avenue
国際通り
Japan
Dekirukana
Italy
One Piece
Japan
Final Fantasy VI
Japan
Kinnikuman
Harajuku fashion is a way to express myself.
The color wizard behind 80s kawaii revival.
I want to become Hello Kitty, the icon of Japan.
I want to create awesome kawaii nail art.
Zazen
坐禅
Kyoto Proverbs
Modern jikatabi
モダン地下足袋
Stay at Machiya
京町家ステイ
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
TOTTORI YOKAI ROAD
where yokais and humans live together
KAISEKI
懐石
TEMPURA
天婦羅
SUSHI
寿司
SOBA
蕎麦
TABAIMO
Nerhol
KOHEI NAWA
MANABU IKEDA
NEBUTA MATSURI
NIIHAMA TAIKO MATSURI
AWA ODORI
SANJA MATSURI
NOH
SADO
茶道
IAI
居合
KARATEDO
空手
SUKIYA-DAIKU
数寄屋大工
SAMURAI AVATAR
侍アバター
KACCHU-SHI
甲冑師
SENSHOKU-KA
染織家
PLAY STATION
PlayStation
e-Sports
e-Sports
FAMILY COMPUTER / NES
Family Computer / NES
SPACE INVADERS
SPACE INVADERS