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アンリアレイジ

ANREALAGE

White coats that glisten faint green and pink in the sunlight. Dresses in adjustable sizes. Anrealage designer Kunihiko Morinaga continues to release novel fashion designs that astonish people around the world.

Anrealage brand name comes from a neologism that combines “a real”, “unreal”, and “age”. It refers to Mr. Morinaga’s challenging attitude as he reexamines everyday living through dress production and recreates fashion based on his questions and discoveries.

What’s called a Ball Shirt features a fabric pattern that looks like a globe before it’s worn. However, when this shirt is put on, an attractive relaxed styling emerges. Characteristic design is based on “about face” reversal — totally opposite from normal conception. For example, while regular dress design starts from body shapes, Mr. Morinaga’s dress design originates from geometric forms like a globe. This may sound complex but the result is quite simple.

Mr. Morinaga relies on the concept “God is in the details.” For example, to make dresses in different colors, he incorporates alternative shades using cutting-edge photochromic dyestuff technology, and blends photochromic dye particles into threads and fabric with detailed Japanese craftsmanship. All his dresses are made in Japan, and his meticulous efforts to expand manufacturing expertise support Anrealage fashion.

He entered the world of fashion during his college years. In fact, however, Mr. Morinaga wasn’t studying fashion academically at that time. He comments on his past: “I became successful in making new dresses because I’m self-taught. I learned fashion without being limited by stereotyped concepts.” He maintains a challenging attitude toward existing Western fashion, which serves as a source of his philosophy. At the same time, he continues in his role of trailblazer on the new horizon of fashion.

ANREALAGE
http://www.anrealage.com/
Location: Tsukiji Hongwanji Temple

“Size” was the theme of the Summer 2014 Collection. Anrealage questioned the way prêt-à-porter (ready-to-wear) dresses offer predetermined fixed proportions, available in variable sizes.

By turning a dial (attached on the back), this dress starts shrinking. Pleats appear in the shoulder and waist areas, and this long one-piece changes from a below-knee-length garment into a one-piece minidress.

“Low” was the theme of the Autumn-Winter 2011 Collection. This design featured “low resolution” mosaic patterns. To emphasize digital clarity and sharp outlines without curves or diagonal lines, Anrealage employed the latest innovative technology such as laser cutting.

“Color” was the theme of the 2013 Autumn-Winter Collection. Through dresses that change from white to various color under the light, Anrealage proposed clothes that enable people to “dress and undress colors.”

“Circle, Triangle, Square” was the theme of the 2009 Early Summer Collection. Anrealage made a stir in the conventional fashion industry by a novel approach to making dresses from geometric shapes like a globe, three-sided pyramid, and cube, which are furthest from the shapes of human bodies.

The fashion design of Kunihiko Morinaga is drawing attention from all over the world. Examples were featured in a special exhibition held at the 21th Century Museum of Contemporary Art, Kanazawa. These included dresses worn by Lady Gaga.

Nambu ironware
南部鉄器
Wrapping
ラッピング
Department store basement
デパ地下
Tenugui (Japanese towels)
手拭
Japanese hospitality
おもてなし
Idol
アイドル
Soba (Japanese traditional noodles)
日本蕎麦
Ultramodern vending machine
次世代型自販機
Tokyo Sky Tree
東京スカイツリー
Scramble crossing
スクランブル交差点
Harajuku girl
原宿ガール
Architecture Street
建築ストリート
Public market
公設市場
Sanshin
三線
Resort beaches
リゾートビーチ
Village of Long Life
長寿の里
Japan
Fate/Zero , BLEACH
Spain
Negima! Magester Negi Magi
Japan
VOCALOID
Japan
(Original)
I want to create awesome kawaii nail art.
“Twintail” — simple dream-come-true magic for change.
I want to become Hello Kitty, the icon of Japan.
Cute community character promotes local charms.
Unique use of Kyoto bathhouses
銭湯表現
Live music events at Machiya
京町家の音楽
Small Torii
小さな鳥居
Cool terrace in Kyoto summer
納涼床
TOTTORI YOKAI ROAD
where yokais and humans live together
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
OTAKU CAMERA
the app that makes anyone a manga character
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
RICE CAKES
WHISKY
ウイスキー
KAISEKI
懐石
SOBA
蕎麦
Nerhol
YAYOI KUSAMA
MANABU IKEDA
TABAIMO
SANJA MATSURI
NIIHAMA TAIKO MATSURI
NEBUTA MATSURI
NACHI-NO-OGI MATSURI
KYUDO
弓道
IAI
居合
JUDO
柔道
KENDO
剣道