119
3
11

あめ細工

Candycrafts

Enter the magical realm of Japanese-style candycrafts (ame-zaiku). When you first open the door of Amezaiku Yoshihara workshop in Sendagi, Tokyo, you’ll smell the sweet scents of vanilla and mizu-ame (thick gomme syrup). Then you’ll see a tiny parade of fantastic shapes snipped with small scissors from the soft liquid candy — mouse, tiger, flower, doll, and many more charming creations.

Company representative Takahiro Yoshihara has been active in this candycraft world as a performance artist at Japanese matsuri (festivals). He explains, “Ame-zaiku started in the middle of the Edo era using mizu-ame. Peddlers inflated soft candy like balloons and travelled around the country selling them.”

Ame-zaiku combines live performances with candycraft sales. Mr. Yoshihara himself gives ame-zaiku-making shows regardless of where he is — at a festival or in a store — while treasuring his conversations with candycraft fans. He appreciates that customers enjoy his work and performances.

In 2008, Mr. Yoshihara established Japan’s first ame-zaiku shop and the world of traditional ame-zaiku expanded dramatically. He says, “The fact that there’s a place to view performances anytime can help us hand down a cultural legacy of ame-zaiku to the world of the future, I’m hoping. Our workshop enables us to take more time to produce candycrafts that meet the wishes of our customers.”

The “face” of Amezaiku Yoshihara is Amepyon, a bunny mascot. With a white body and red eyes and ears, this is a lovable company character. There’s just a short time — as little as three minutes — until small pieces of the soft candy turn solid. That means craftsmen have mere seconds to finish production. As Mr. Yoshihara starts his handiwork, Amepyon immediately appears before you.

Sendagi city streets still retain a remnant of old Tokyo downtown spirit. And the candycraft shop on the hill creates a fanciful world you’ve longed for since childhood.

Note: Products shown in this article are not available in Mitsukoshi or Isetan.

Amezaiku Yoshihara
http://ame-yoshihara.com

Candy material is warmed to as high as about 80° C (176° F) while the craftsman kneads the softened material and shapes it.

Amepyon is designed to show various poses. Thus, craftsmen can respond to detailed requests from customers.

Adding blue dye to a white material base of thick gomme syrup gives it a light blue color.

Scarves made of light blue candy suit Amepyon (who is entirely white).

Even skilled craftsmen can become a little nervous when drawing Amepyon’s eyes and nose, since these facial features show the personality of this loveable character.

Scarves made of light blue candy suit Amepyon (who is entirely white).

Besides Amepyon, there are many candy creations ranging from animals and flowers to dolls. They are popular among young female customers, as well as children. Craftsmen sometimes give candycraft performances right in front of customers.

The “retro” setting of the shop interior reminds Japanese people of a “good old candy shop” from decades ago and gives them a feeling of nostalgia.

Besides Amepyon, there are many candy creations ranging from animals and flowers to dolls. They are popular among young female customers, as well as children. Craftsmen sometimes give candycraft performances right in front of customers.

Besides Amepyon, there are many candy creations ranging from animals and flowers to dolls. They are popular among young female customers, as well as children. Craftsmen sometimes give candycraft performances right in front of customers.

2014-02-07 11:26:36
Super cute candy in Japan!! (*p*) IS JAPAN COOL? SHOPPING http://www.ana-cooljapan.com/shopping/
2014-02-28 19:59:58
あめ細工がいいな。 ラッピングのとこはFUROSHIKIだったらなお良かった。 IS JAPAN COOL? SHOPPING http://www.ana-cooljapan.com/shopping/
Metal tableware
金属食器
ANREALAGE
アンリアレイジ
Department store basement
デパ地下
Japanese knives
包丁
Iced coffee
アイス珈琲
Food model
食品模型
Idol
アイドル
Sake(Japanese rice wine)
日本酒
Gohtoku-ji
豪徳寺
Ooedo Onsen Monogatari
大江戸温泉物語
Scramble crossing
スクランブル交差点
Yakatabune
屋形船
Awamori
泡盛
Public market
公設市場
Village of Long Life
長寿の里
Ryukyu Karate
琉球空手
Malaysia
Final Fantasy VII Advent Children
Japan
Saint Seiya
Denmark
Super Mario Bros.
Japan
Lupin III
How global fans see Japan: kawaii heaven.
Outdoor girl finds kawaii in a sleeping bag.
Natural kawaii with new balance for future fashion.
Harajuku fashion is a way to express myself.
Viewing Japanese gardens in Kyoto
日本庭園
Jidai Matsuri
時代祭
I am your Yuzen
友禅の色
Mizuura Mikuji
水占みくじ
OTAKU CAMERA
the app that makes anyone a manga character
GAME BAR
a gathering spot for grownups where old games are available
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
SUSHI
寿司
SUKIYAKI
すき焼き
SOBA
蕎麦
RAMEN
ラーメン
TABAIMO
MANABU IKEDA
HISASHI TENMYOUYA
YAYOI KUSAMA
NIIHAMA TAIKO MATSURI
SANJA MATSURI
NACHI-NO-OGI MATSURI
AWA ODORI
JUDO
柔道
KYUDO
弓道
IAI
居合
SADO
茶道
SUMI-SHOKUNIN
墨職人
EDOKIRIKO
江戸切子職人
FOOD MODEL CRAFTSMAN
食品サンプル職人
KACCHU-SHI
甲冑師