123
4
11

あめ細工

Candycrafts

Enter the magical realm of Japanese-style candycrafts (ame-zaiku). When you first open the door of Amezaiku Yoshihara workshop in Sendagi, Tokyo, you’ll smell the sweet scents of vanilla and mizu-ame (thick gomme syrup). Then you’ll see a tiny parade of fantastic shapes snipped with small scissors from the soft liquid candy — mouse, tiger, flower, doll, and many more charming creations.

Company representative Takahiro Yoshihara has been active in this candycraft world as a performance artist at Japanese matsuri (festivals). He explains, “Ame-zaiku started in the middle of the Edo era using mizu-ame. Peddlers inflated soft candy like balloons and travelled around the country selling them.”

Ame-zaiku combines live performances with candycraft sales. Mr. Yoshihara himself gives ame-zaiku-making shows regardless of where he is — at a festival or in a store — while treasuring his conversations with candycraft fans. He appreciates that customers enjoy his work and performances.

In 2008, Mr. Yoshihara established Japan’s first ame-zaiku shop and the world of traditional ame-zaiku expanded dramatically. He says, “The fact that there’s a place to view performances anytime can help us hand down a cultural legacy of ame-zaiku to the world of the future, I’m hoping. Our workshop enables us to take more time to produce candycrafts that meet the wishes of our customers.”

The “face” of Amezaiku Yoshihara is Amepyon, a bunny mascot. With a white body and red eyes and ears, this is a lovable company character. There’s just a short time — as little as three minutes — until small pieces of the soft candy turn solid. That means craftsmen have mere seconds to finish production. As Mr. Yoshihara starts his handiwork, Amepyon immediately appears before you.

Sendagi city streets still retain a remnant of old Tokyo downtown spirit. And the candycraft shop on the hill creates a fanciful world you’ve longed for since childhood.

Note: Products shown in this article are not available in Mitsukoshi or Isetan.

Amezaiku Yoshihara
http://ame-yoshihara.com

Candy material is warmed to as high as about 80° C (176° F) while the craftsman kneads the softened material and shapes it.

Amepyon is designed to show various poses. Thus, craftsmen can respond to detailed requests from customers.

Adding blue dye to a white material base of thick gomme syrup gives it a light blue color.

Scarves made of light blue candy suit Amepyon (who is entirely white).

Even skilled craftsmen can become a little nervous when drawing Amepyon’s eyes and nose, since these facial features show the personality of this loveable character.

Scarves made of light blue candy suit Amepyon (who is entirely white).

Besides Amepyon, there are many candy creations ranging from animals and flowers to dolls. They are popular among young female customers, as well as children. Craftsmen sometimes give candycraft performances right in front of customers.

The “retro” setting of the shop interior reminds Japanese people of a “good old candy shop” from decades ago and gives them a feeling of nostalgia.

Besides Amepyon, there are many candy creations ranging from animals and flowers to dolls. They are popular among young female customers, as well as children. Craftsmen sometimes give candycraft performances right in front of customers.

Besides Amepyon, there are many candy creations ranging from animals and flowers to dolls. They are popular among young female customers, as well as children. Craftsmen sometimes give candycraft performances right in front of customers.

2014-02-07 11:26:36
Super cute candy in Japan!! (*p*) IS JAPAN COOL? SHOPPING http://www.ana-cooljapan.com/shopping/
2014-02-28 19:59:58
あめ細工がいいな。 ラッピングのとこはFUROSHIKIだったらなお良かった。 IS JAPAN COOL? SHOPPING http://www.ana-cooljapan.com/shopping/
Metal tableware
金属食器
Nambu ironware
南部鉄器
Hasamiyaki ceramics
波佐見焼
Wrapping
ラッピング
Gyudon(beef-on-rice bowl)
牛丼
Electrical goods store
家電量販店
Kaminari-mon
雷門
Character bento
キャラ弁
Tokyo Station
東京駅
Edo kiriko
江戸切子
Traditional Japanese guest house
古民家ゲストハウス
Asakusa
浅草
Resort beaches
リゾートビーチ
Utaki
御嶽
Village of Long Life
長寿の里
Awamori
泡盛
France
The Royal Doll Orchestra
Brazil
Final Fantasy VI
Japan
Neon Genesis EVANGELION
Japan
Inu x Boku SS
“Twintail” — simple dream-come-true magic for change.
Toybox kawaii shop shows people power.
I want to become Hello Kitty, the icon of Japan.
The color wizard behind 80s kawaii revival.
Inspiration of Buddha Statues
仏像
Secrets of autumn colors
紅葉
Ippon udon
一本饂飩
Aburi-mochi
あぶり餅
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
SPACE BROTHERS
super-popular manga depicts the dreams of youths dedicated to space
GAME BAR
a gathering spot for grownups where old games are available
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
RICE CAKES
URUSHI
漆芸
WHISKY
ウイスキー
SUSHI
寿司
KOHEI NAWA
HISASHI TENMYOUYA
Nerhol
TABAIMO
NIIHAMA TAIKO MATSURI
AWA ODORI
MENBURYU
NEBUTA MATSURI
IAI
居合
SADO
茶道
JUDO
柔道
NOH
KACCHU-SHI
甲冑師
SUMI-SHOKUNIN
墨職人
EDOKIRIKO
江戸切子職人
SENSHOKU-KA
染織家
PLAY STATION
PlayStation
GAME CREATOR
GAME CREATOR
SPACE INVADERS
SPACE INVADERS
e-Sports
e-Sports