116
3
10

あめ細工

Candycrafts

Enter the magical realm of Japanese-style candycrafts (ame-zaiku). When you first open the door of Amezaiku Yoshihara workshop in Sendagi, Tokyo, you’ll smell the sweet scents of vanilla and mizu-ame (thick gomme syrup). Then you’ll see a tiny parade of fantastic shapes snipped with small scissors from the soft liquid candy — mouse, tiger, flower, doll, and many more charming creations.

Company representative Takahiro Yoshihara has been active in this candycraft world as a performance artist at Japanese matsuri (festivals). He explains, “Ame-zaiku started in the middle of the Edo era using mizu-ame. Peddlers inflated soft candy like balloons and travelled around the country selling them.”

Ame-zaiku combines live performances with candycraft sales. Mr. Yoshihara himself gives ame-zaiku-making shows regardless of where he is — at a festival or in a store — while treasuring his conversations with candycraft fans. He appreciates that customers enjoy his work and performances.

In 2008, Mr. Yoshihara established Japan’s first ame-zaiku shop and the world of traditional ame-zaiku expanded dramatically. He says, “The fact that there’s a place to view performances anytime can help us hand down a cultural legacy of ame-zaiku to the world of the future, I’m hoping. Our workshop enables us to take more time to produce candycrafts that meet the wishes of our customers.”

The “face” of Amezaiku Yoshihara is Amepyon, a bunny mascot. With a white body and red eyes and ears, this is a lovable company character. There’s just a short time — as little as three minutes — until small pieces of the soft candy turn solid. That means craftsmen have mere seconds to finish production. As Mr. Yoshihara starts his handiwork, Amepyon immediately appears before you.

Sendagi city streets still retain a remnant of old Tokyo downtown spirit. And the candycraft shop on the hill creates a fanciful world you’ve longed for since childhood.

Note: Products shown in this article are not available in Mitsukoshi or Isetan.

Amezaiku Yoshihara
http://ame-yoshihara.com

Candy material is warmed to as high as about 80° C (176° F) while the craftsman kneads the softened material and shapes it.

Amepyon is designed to show various poses. Thus, craftsmen can respond to detailed requests from customers.

Adding blue dye to a white material base of thick gomme syrup gives it a light blue color.

Scarves made of light blue candy suit Amepyon (who is entirely white).

Even skilled craftsmen can become a little nervous when drawing Amepyon’s eyes and nose, since these facial features show the personality of this loveable character.

Scarves made of light blue candy suit Amepyon (who is entirely white).

Besides Amepyon, there are many candy creations ranging from animals and flowers to dolls. They are popular among young female customers, as well as children. Craftsmen sometimes give candycraft performances right in front of customers.

The “retro” setting of the shop interior reminds Japanese people of a “good old candy shop” from decades ago and gives them a feeling of nostalgia.

Besides Amepyon, there are many candy creations ranging from animals and flowers to dolls. They are popular among young female customers, as well as children. Craftsmen sometimes give candycraft performances right in front of customers.

Besides Amepyon, there are many candy creations ranging from animals and flowers to dolls. They are popular among young female customers, as well as children. Craftsmen sometimes give candycraft performances right in front of customers.

2014-02-07 11:26:36
Super cute candy in Japan!! (*p*) IS JAPAN COOL? SHOPPING http://www.ana-cooljapan.com/shopping/
2014-02-28 19:59:58
あめ細工がいいな。 ラッピングのとこはFUROSHIKIだったらなお良かった。 IS JAPAN COOL? SHOPPING http://www.ana-cooljapan.com/shopping/
Wrapping
ラッピング
Elevator attendants
エレベーターアテンダント
Metal tableware
金属食器
Cosmetics
化粧品
High-tech toilet
ハイテクトイレ
Japanese hospitality
おもてなし
Ultramodern vending machine
次世代型自販機
Sake(Japanese rice wine)
日本酒
Novels of Haruki Murakami
村上春樹の小説
Scramble crossing
スクランブル交差点
Asakusa
浅草
Edomae Zushi
江戸前寿司
Village of Long Life
長寿の里
Shuri Castle
首里城
Sanshin
三線
Awamori
泡盛
Indonesia
Kamen Rider The Next
United Kingdom
Sailor Moon
Japan
VOCALOID
Japan
VOCALOID
“Twintail” — simple dream-come-true magic for change.
Harajuku girl leads next-generation kawaii.
Natural kawaii with new balance for future fashion.
Cute community character promotes local charms.
Live music events at Machiya
京町家の音楽
New Kyoto-style umbrellas
新しい京和傘
Unique use of Kyoto bathhouses
銭湯表現
I am your Yuzen
友禅の色
OTAKU CAMERA
the app that makes anyone a manga character
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
SOBA
蕎麦
KAISEKI
懐石
SUKIYAKI
すき焼き
TEMPURA
天婦羅
TAKU OBATA
Nerhol
HISASHI TENMYOUYA
TABAIMO
MENBURYU
AWA ODORI
NIIHAMA TAIKO MATSURI
SANJA MATSURI
SADO
茶道
KARATEDO
空手
KENDO
剣道
NIHONBUYO
日本舞踊