52
9
16

化粧品

Cosmetics

Japanese cosmetics have gained celebrity status around the globe. This is due to more than preeminent product quality. Their sales style is the secret of success.

The cosmetics sales booth floor at Isetan Shinjuku (main store) provides a wide range of Japan’s leading cosmetics brands. It’s always crowded with women shoppers because it’s easy to find product previews and limited-line items there.

Another important reason why this floor attracts so many women consumers is its staff of skilled cosmeticians who provide personalized advice. These experts analyze individual skin type and also lend a sympathetic ear to the visitor’s beauty ideals and real-life concerns. By really getting to know the customer, they can offer a choice selection of cosmetics and makeup techniques.

Visit the Shiseido booth and enjoy a personalized skincare consultation. A cosmetician serves you on a one-to-one basis. After removing your makeup, your complexion is checked using special equipment to obtain detailed data on skin condition, including texture, firmness, moisture retention, color, melanin depth, and aging. Then the cosmetician can offer comprehensive advice that covers daily skincare to choice of cosmetics matching your skin type, eliminating confusion over cosmetics combinations.

If you aren’t sure which brand to choose, simply visit the Beaute Concierge counter at Isetan Shinjuku. A specialist can give you advice on brands and products that are precisely matched to your needs.

These floors are special places to enjoy expanding your beauty care knowledge, in addition to buying cosmetics. Note the rapport between customers and staff at the booths. Wouldn’t you like to spend relaxed times here with trusted friends, rather just shopping?

Using a hand-held skin sensor, a cosmetician gives a customer one-to-one counseling. Knowledge of your own skin — texture, color, aging, etc. — allows you to choose the right cosmetics easily.

Tenugui (Japanese towels)
手拭
Nambu ironware
南部鉄器
ANREALAGE
アンリアレイジ
Cosmetics
化粧品
Iced coffee
アイス珈琲
High-tech toilet
ハイテクトイレ
Sake(Japanese rice wine)
日本酒
Paper fortune
おみくじ
Edo kiriko
江戸切子
Asakusa
浅草
Architecture Street
建築ストリート
Ramen Museum
ラーメン博物館
Okinawa soba
沖縄そば
Public market
公設市場
Mangroves
マングローブ
Awamori
泡盛
United Kingdom
Sailor Moon
Korea
Hakuohki / Adekan
Japan
Inu x Boku SS
Indonesia
Kamen Rider The Next
I want to become Hello Kitty, the icon of Japan.
Natural kawaii with new balance for future fashion.
Introducing Japan’s latest arts to the world.
Harajuku fashion is a way to express myself.
Modern jikatabi
モダン地下足袋
Stay at a Buddhist temple
宿坊
Ippon udon
一本饂飩
Nurturing the arts
京都ギャラリー
BRAIN WAVE CAT EARS
cutting-edge tech joins Japan’s “fetish” (moe) culture
NEXT GENERATION
TOYOTA x STUDIO4°C collaboration begins a new PES Project called “Next Generation”
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
FUJIKO F. FUJIO MUSEUM
manga master who “visualized” children’s dreams
RICE VINEGAR
お酢
WASABI
山葵
RAMEN
ラーメン
WHISKY
ウイスキー
YAYOI KUSAMA
KOHEI NAWA
TAKU OBATA
HISASHI TENMYOUYA
NIIHAMA TAIKO MATSURI
MENBURYU
NACHI-NO-OGI MATSURI
NEBUTA MATSURI
KARATEDO
空手
KYUDO
弓道
SADO
茶道
KENDO
剣道
SAMURAI AVATAR
侍アバター
SENSHOKU-KA
染織家
FOOD MODEL CRAFTSMAN
食品サンプル職人
KATANA-KAJI
刀鍛冶
GAME CENTER
GAME CENTER
e-Sports
e-Sports
SHOGI
SHOGI
FAMILY COMPUTER / NES
Family Computer / NES