Cosmetics

化粧品

Japanese cosmetics have gained celebrity status around the globe. This is due to more than preeminent product quality. Their sales style is the secret of success.

The cosmetics sales booth floor at Isetan Shinjuku (main store) provides a wide range of Japan’s leading cosmetics brands. It’s always crowded with women shoppers because it’s easy to find product previews and limited-line items there.

Another important reason why this floor attracts so many women consumers is its staff of skilled cosmeticians who provide personalized advice. These experts analyze individual skin type and also lend a sympathetic ear to the visitor’s beauty ideals and real-life concerns. By really getting to know the customer, they can offer a choice selection of cosmetics and makeup techniques.

Visit the Shiseido booth and enjoy a personalized skincare consultation. A cosmetician serves you on a one-to-one basis. After removing your makeup, your complexion is checked using special equipment to obtain detailed data on skin condition, including texture, firmness, moisture retention, color, melanin depth, and aging. Then the cosmetician can offer comprehensive advice that covers daily skincare to choice of cosmetics matching your skin type, eliminating confusion over cosmetics combinations.

If you aren’t sure which brand to choose, simply visit the Beaute Concierge counter at Isetan Shinjuku. A specialist can give you advice on brands and products that are precisely matched to your needs.

These floors are special places to enjoy expanding your beauty care knowledge, in addition to buying cosmetics. Note the rapport between customers and staff at the booths. Wouldn’t you like to spend relaxed times here with trusted friends, rather just shopping?

Using a hand-held skin sensor, a cosmetician gives a customer one-to-one counseling. Knowledge of your own skin — texture, color, aging, etc. — allows you to choose the right cosmetics easily.