53
9
16

化粧品

Cosmetics

Japanese cosmetics have gained celebrity status around the globe. This is due to more than preeminent product quality. Their sales style is the secret of success.

The cosmetics sales booth floor at Isetan Shinjuku (main store) provides a wide range of Japan’s leading cosmetics brands. It’s always crowded with women shoppers because it’s easy to find product previews and limited-line items there.

Another important reason why this floor attracts so many women consumers is its staff of skilled cosmeticians who provide personalized advice. These experts analyze individual skin type and also lend a sympathetic ear to the visitor’s beauty ideals and real-life concerns. By really getting to know the customer, they can offer a choice selection of cosmetics and makeup techniques.

Visit the Shiseido booth and enjoy a personalized skincare consultation. A cosmetician serves you on a one-to-one basis. After removing your makeup, your complexion is checked using special equipment to obtain detailed data on skin condition, including texture, firmness, moisture retention, color, melanin depth, and aging. Then the cosmetician can offer comprehensive advice that covers daily skincare to choice of cosmetics matching your skin type, eliminating confusion over cosmetics combinations.

If you aren’t sure which brand to choose, simply visit the Beaute Concierge counter at Isetan Shinjuku. A specialist can give you advice on brands and products that are precisely matched to your needs.

These floors are special places to enjoy expanding your beauty care knowledge, in addition to buying cosmetics. Note the rapport between customers and staff at the booths. Wouldn’t you like to spend relaxed times here with trusted friends, rather just shopping?

Using a hand-held skin sensor, a cosmetician gives a customer one-to-one counseling. Knowledge of your own skin — texture, color, aging, etc. — allows you to choose the right cosmetics easily.

SIRI SIRI
SIRISIRI
Japanese sake
日本酒
Japanese knives
包丁
Nambu ironware
南部鉄器
Manga cafe
マンガ喫茶
Kaminari-mon
雷門
Public bathhouse
銭湯
High-tech toilet
ハイテクトイレ
Ramen Museum
ラーメン博物館
Meiji Shrine
明治神宮
Harajuku girl
原宿ガール
Edomae Zushi
江戸前寿司
Haarii
ハーリー
Mango
マンゴー
International Avenue
国際通り
Sanshin
三線
France
The Royal Doll Orchestra
Taiwan
Mobile Suit Gundam
Japan
VOCALOID
Mexico
Doraemon
I want to create awesome kawaii nail art.
How global fans see Japan: kawaii heaven.
Harajuku fashion is a way to express myself.
Introducing Japan’s latest arts to the world.
Fushimi Inari Taisha
伏見稲荷大社
Inspiration of Buddha Statues
仏像
Café from another world
純喫茶
Moon watching
観月の夕べ
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
GAME BAR
a gathering spot for grownups where old games are available
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
KATSUOBUSHI
鰹節
WASABI
山葵
TEMPURA
天婦羅
RAMEN
ラーメン
MANABU IKEDA
KOHEI NAWA
TAKU OBATA
TABAIMO
MENBURYU
NACHI-NO-OGI MATSURI
NEBUTA MATSURI
AWA ODORI
JUDO
柔道
KYUDO
弓道
NOH
NIHONBUYO
日本舞踊
SUMI-SHOKUNIN
墨職人
SENSHOKU-KA
染織家
SAMURAI AVATAR
侍アバター
FOOD MODEL CRAFTSMAN
食品サンプル職人
GAME CREATOR
GAME CREATOR
FAMILY COMPUTER / NES
Family Computer / NES
GAME CENTER
GAME CENTER
e-Sports
e-Sports