279
12
3

錦鯉

Nishikigoi

Ornamental nishikigoi (“brocaded” carp) swim serenely around a large tank. Their names highlight their distinctive colors. Red-and-white Kohaku evokes the Hinomaru (Japanese flag). Taisho Sanshoku and Showa Sanshoku feature black, red, and white spots. Yamabuki Kogane shimmers like gold.

Developed in Japan, nishikigoi are a unique type of domesticated koi bred for decorative enjoyment and raised with aquafarming. This culture — which pays meticulous attention to colors and patterns — originated in an old Yamakoshi village in Niigata Prefecture during the 19th century. Nishikigoi were first exhibited at the Tokyo Expo in 1914, sparking popular interest and creation of many varieties that Japanese people know and love.

Recently, sophisticated transportation enables nishikigoi export to overseas countries. Nishikigoi have become status symbols of affluence even among enthusiasts outside Japan, and are gradually spreading around the globe.

Nishikigoi Farm Matsuda is a koi farm that was moved to Nagaoka, Niigata Prefecture, following the Mid Niigata Prefecture Earthquake in 2004. Now recovered from immense damage due to the quake, this farm raises about 40,000 carp. Matsuo Matsuda, a fourth generation nishikigoi farmer, explains that the most important condition for raising nishikigoi is aesthetic appreciation of their beauty.

Prices of nishikigoi vary greatly, depending on patterns, body size, and shape. Low-priced nishikigoi can start from 5,000 yen (approx. USD $48) while expensive ones sometimes cost more than 20 million yen (approx. USD $192,000). Marketable colors and patterns are traditionally fixed in Japan. However, unconventional colors and patterns sometimes become popular outside Japan. Valuable nishikigoi varieties are now diversified.

Note: Exchange rate USD $1 = JP Yen ¥104

Lately, nishikigoi can even be purchased via the Internet. However, the greatest pleasure of nishikigoi shopping is to visit nishikigoi farms and talk to farmers like Mr. Matsuda when purchasing. Of course, knowledge enhances enjoyment of nishikigoi. But sharing the passion of farmers for their nishikigoi deepens your affection for nishikigoi.

Note: Products shown in this article are not available in Mitsukoshi or Isetan.

Matsuda Koi Farm
http://www.koikoimatsuda.jp/en/

ANREALAGE
アンリアレイジ
Cosmetics
化粧品
Nishikigoi
錦鯉
Picks
楊枝
Hot spring spa
温泉
Paper fortune
おみくじ
Manga cafe
マンガ喫茶
Chopsticks
Gundam 1/1
ガンダム1/1
Traditional Japanese guest house
古民家ゲストハウス
Ramen Museum
ラーメン博物館
Meiji Shrine
明治神宮
Utaki
御嶽
Steakhouse
ステーキハウス
Sanshin
三線
Shiisaa
シーサー
Spain
Negima! Magester Negi Magi
Japan
VOCALOID
Japan
Inu x Boku SS
Japan
Kiki's Delivery Service
Cute community character promotes local charms.
How global fans see Japan: kawaii heaven.
Natural kawaii with new balance for future fashion.
The color wizard behind 80s kawaii revival.
Ippon udon
一本饂飩
Maiko documentary
舞妓
Mizuura Mikuji
水占みくじ
Antique fair
東寺弘法市
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
OTAKU CAMERA
the app that makes anyone a manga character
GAME BAR
a gathering spot for grownups where old games are available
RAMEN
ラーメン
TEMPURA
天婦羅
RICE VINEGAR
お酢
KATSUOBUSHI
鰹節
HISASHI TENMYOUYA
KOHEI NAWA
TABAIMO
TAKU OBATA
NACHI-NO-OGI MATSURI
NIIHAMA TAIKO MATSURI
NEBUTA MATSURI
MENBURYU
SHODO
書道
KENDO
剣道
IAI
居合
KARATEDO
空手
SUMI-SHOKUNIN
墨職人
KATANA-KAJI
刀鍛冶
SENSHOKU-KA
染織家
FOOD MODEL CRAFTSMAN
食品サンプル職人