299
13
3

錦鯉

Nishikigoi

Ornamental nishikigoi (“brocaded” carp) swim serenely around a large tank. Their names highlight their distinctive colors. Red-and-white Kohaku evokes the Hinomaru (Japanese flag). Taisho Sanshoku and Showa Sanshoku feature black, red, and white spots. Yamabuki Kogane shimmers like gold.

Developed in Japan, nishikigoi are a unique type of domesticated koi bred for decorative enjoyment and raised with aquafarming. This culture — which pays meticulous attention to colors and patterns — originated in an old Yamakoshi village in Niigata Prefecture during the 19th century. Nishikigoi were first exhibited at the Tokyo Expo in 1914, sparking popular interest and creation of many varieties that Japanese people know and love.

Recently, sophisticated transportation enables nishikigoi export to overseas countries. Nishikigoi have become status symbols of affluence even among enthusiasts outside Japan, and are gradually spreading around the globe.

Nishikigoi Farm Matsuda is a koi farm that was moved to Nagaoka, Niigata Prefecture, following the Mid Niigata Prefecture Earthquake in 2004. Now recovered from immense damage due to the quake, this farm raises about 40,000 carp. Matsuo Matsuda, a fourth generation nishikigoi farmer, explains that the most important condition for raising nishikigoi is aesthetic appreciation of their beauty.

Prices of nishikigoi vary greatly, depending on patterns, body size, and shape. Low-priced nishikigoi can start from 5,000 yen (approx. USD $48) while expensive ones sometimes cost more than 20 million yen (approx. USD $192,000). Marketable colors and patterns are traditionally fixed in Japan. However, unconventional colors and patterns sometimes become popular outside Japan. Valuable nishikigoi varieties are now diversified.

Note: Exchange rate USD $1 = JP Yen ¥104

Lately, nishikigoi can even be purchased via the Internet. However, the greatest pleasure of nishikigoi shopping is to visit nishikigoi farms and talk to farmers like Mr. Matsuda when purchasing. Of course, knowledge enhances enjoyment of nishikigoi. But sharing the passion of farmers for their nishikigoi deepens your affection for nishikigoi.

Note: Products shown in this article are not available in Mitsukoshi or Isetan.

Matsuda Koi Farm
http://www.koikoimatsuda.jp/en/

Cosmetics
化粧品
Nambu ironware
南部鉄器
SIRI SIRI
SIRISIRI
Hasamiyaki ceramics
波佐見焼
Karaoke
カラオケ
Hot spring spa
温泉
High-tech toilet
ハイテクトイレ
Jinrikisha(Rickshaw)
人力車
Edomae Zushi
江戸前寿司
Scramble crossing
スクランブル交差点
Meiji Shrine
明治神宮
Edo kiriko
江戸切子
Steakhouse
ステーキハウス
Okinawa soba
沖縄そば
Shuri Castle
首里城
Okinawa Churaumi Aquarium
美ら海水族館
Japan
Suite PreCure
Finland
Last Exile: Fam the Silver Wing
Japan
Neon Genesis EVANGELION
Netherland
Odin Sphere
“Twintail” — simple dream-come-true magic for change.
Introducing Japan’s latest arts to the world.
Harajuku fashion is a way to express myself.
I want to become Hello Kitty, the icon of Japan.
Café from another world
純喫茶
Uchimizu
打ち水
I am your Yuzen
友禅の色
Moon watching
観月の夕べ
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
GAME BAR
a gathering spot for grownups where old games are available
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
WASABI
山葵
RICE CAKES
KAISEKI
懐石
ODEN
おでん
TABAIMO
YAYOI KUSAMA
MANABU IKEDA
Nerhol
NEBUTA MATSURI
MENBURYU
SANJA MATSURI
AWA ODORI
SADO
茶道
KARATEDO
空手
KENDO
剣道
JUDO
柔道
SUKIYA-DAIKU
数寄屋大工
SUMI-SHOKUNIN
墨職人
SAMURAI AVATAR
侍アバター
KATANA-KAJI
刀鍛冶
SPACE INVADERS
SPACE INVADERS
GAME CREATOR
GAME CREATOR
GAME CENTER
GAME CENTER
e-Sports
e-Sports