51
4
17

楊枝

Picks

Nihonbashi Saruya is the only specialty store in Japan for yoji (Japanese picks). Established about 300 years ago, it has continuously supplied picks to Japanese people since the Edo era.

In Japan, mass-produced picks made of Japanese white birch are the most popular. However, long ago, picks were made from many different types of trees, including willow, white willow, and deutzia. Saruya picks are made from kuromoji tree wood, which is prized for its flexibility and aromatic scent. Even now, craftsmen hand-carve these picks, one by one.

The store master, Ryota Yamamoto, explains, “Many fans just refer to these picks as kuromoji rather than kuromoji yoji. There’s an attractive quality about kuromoji that can’t be found in any other kind of yoji.

“Let me tell you this,” he continues. “Here’s why we pay so much attention to a small detail like a pick. We believe it shows the spirit of iki.”

Iki is an aesthetic ideal of Japanese commoners regarding what’s chic, cool, and sophisticated in fashion and attitude. While inexpensive, convenient mass-produced yoji may be “good enough” for use, people continue to value cool details. Saruya picks play a role in passing on the iki legacy of style.

However, Nihonbashi Saruya doesn’t just stick to traditional values. This store develops new products while paying scrupulous attention to packaging. Kuromoji picks are used by premier restaurants and are also popular gifts. For example, Samurai Yoji picks may intrigue international visitors. The wrappers display short Edo era samurai expressions in Japanese like Matarei (“Please wait!”) and Korenite gomen (“Goodbye now!”) with English translations. These picks are inexpensive, and they make ideal gifts.

Nihonbashi Saruya
http://www.nihonbashi-saruya.co.jp/

Packaging for picks. From left, Sanbaso (offers congratulations for a good grain harvest), Ooiri (celebrates success in drawing many visitors), Kumadori (a type of kabuki makeup), and Kin-senryo (means both “million dollars” or “big success”). All of these good wishes represent traditional Japanese culture (noh, kabuki, and their performers).

Samurai yoji (picks). 950 yen for 40 kuromoji picks (excluding tax).

Yoji in decorative Japanese wrappers attract attention.

Elevator attendants
エレベーターアテンダント
Candycrafts
あめ細工
Japanese sake
日本酒
Hasamiyaki ceramics
波佐見焼
Capsule hotel
カプセルホテル
Jinrikisha(Rickshaw)
人力車
Sake(Japanese rice wine)
日本酒
Public bathhouse
銭湯
Ooedo Onsen Monogatari
大江戸温泉物語
Tsukiji Market
築地市場
Yakatabune
屋形船
Edomae Zushi
江戸前寿司
Awamori
泡盛
Ryukyu Karate
琉球空手
Taketomi Island
竹富島
Public market
公設市場
Japan
Kinnikuman
Denmark
Super Mario Bros.
Japan
Hakuohki
Korea
Hakuohki / Adekan
Natural kawaii with new balance for future fashion.
The color wizard behind 80s kawaii revival.
“Twintail” — simple dream-come-true magic for change.
Harajuku girl leads next-generation kawaii.
HOSHINOYA Kyoto
星のや 京都
Modern jikatabi
モダン地下足袋
Aburi-mochi
あぶり餅
Ippon udon
一本饂飩
OSAMU TEZUKA
creator of Japan’s manga and anime cultures
3D LATTE ART
the ultimate shape of art to come — too cute to drink?
VACUUM TUBE HEADPHONES
a key item to bridge dreams and reality
ANIME PILGRIMAGE
a quest to visit locations relating to stories and characters
ODEN
おでん
SOBA
蕎麦
SUSHI
寿司
RICE VINEGAR
お酢
HISASHI TENMYOUYA
YAYOI KUSAMA
TABAIMO
KOHEI NAWA
MENBURYU
NIIHAMA TAIKO MATSURI
AWA ODORI
NEBUTA MATSURI
NOH
IAI
居合
SADO
茶道
KENDO
剣道
EDOKIRIKO
江戸切子職人
FOOD MODEL CRAFTSMAN
食品サンプル職人
SUKIYA-DAIKU
数寄屋大工
SENSHOKU-KA
染織家
FAMILY COMPUTER / NES
Family Computer / NES
SHOGI
SHOGI
SPACE INVADERS
SPACE INVADERS
e-Sports
e-Sports