I am your Yuzen

“I am your Yuzen” is a line of fukusa (silk cloth) made by a ceramics brand named “sione.” This involves textiles that utilize color samples produced in the process of traditional Japanese yuzen dyeing. The president of sione, Ms. Kawahara, explains her new enterprise:

1. How it started
I saw a yuzen artist mixing colors and trying them on cloth. This casual yet efficient method produced harmonious colors of great beauty. It also showed the value of hand-painted yuzen at the time when most dyeing is done by inkjet printing. I made this fukusa because I wanted people to discover handmade yuzen.

2. Product marketing
Japanese sensitivity is often expressed in the clean dots painted by yuzen artists. The samples are all actual colors used in kimono. No two samples are the same.

3. Kyoto traditions
If you take an old style and force people to accept it, nobody will appreciate it. People are more apt to like something pop and cute. Kyoto is a city with an ancient history, but we shouldn’t be satisfied with that label. It’s important for us to create new traditions that can be passed on to future generations.

2013-02-12 14:32:13
I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-02-13 00:02:32
全日空が魅力ある日本を海外に紹介するウェブサイト「IS JAPAN COOL?」に、I am your Yuzenを紹介して頂きました。 想いを繋いでいくこと。技術を継承すること。そして時代を共に繋いでいくこと。 I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-02-13 00:35:43
ANA(全日空)のサイト IS JAPAN COOL に 昨年4月に発表した I am your YUZEN をご紹介いただきました。 とっても丁寧にインタビューいただき、とっても素敵なムービーに。 うれしいなあー。 I am your YUZENがこんなことになるなんて。 でもこれはまだまだ、過程です。 これから、もっともっと面白い仕掛けを海外にむけて発信しますよ。 みなさんぜひ COOL!と投票くださいね★ I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-02-13 00:59:19
It's so COOL! 素敵な作品「I am your YUZEN」& それを捉えたANAも素晴らしい! I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-02-13 07:59:27
違うフィールドの人から見ると、今まで捨てていたものも生まれ変わりますね。素晴らしいコラボだと思います。ちなみに私は捨てていたいちじくのシロップでいちじくサイダーを作りました。 I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-03-01 03:14:13
Hand painted silk not inkjet printed silk. I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
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