SIRI SIRI is one of the most eye-catching jewelry brands in Japan. While the word “jewelry” conjures an image of gem-studded ornaments, this brand is entirely different. SIRI SIRI constantly produces cutting-edge jewelry from glass, rattan, and other everyday materials of contemporary living.
Choices of materials, design concept, and production are essentially linked to Japanese handiwork. The BAMBOO series of accessory bags and pierced earrings uses noted high-clarity acrylic plastic exclusively made possible by Japan’s domestic technology, combined with bamboo handicrafts passed down from the Muromachi period (1336-1573) in the Ooita area. The KIRIKO series of jewelry is made of glasswork called Edo-kiriko from Tokyo.
SIRI SIRI designer Naho Okamoto started paying attention to handicrafts after she recognized that many overseas products are created through “natural flow and context.” While Japan can import materials from many different regions around the world, such availability is rare compared with the rest of the world. She believes that the natural feeling of many handiworks is made possible by selection and use of locally available materials and techniques.
Ms. Okamoto wondered whether she could design in a natural way, making use of techniques found around her. So she entered the world of traditional handicrafts, finding constant opportunities for discovery. She was impressed by the skill of craftsmen and made a crucial finding: “Generally, craftsmen seek to bring their products ever closer to the essentials of Mother Nature and to further refine their techniques in aiming for perfection. This tendency is also one of the aspects of Japan.”
Contemporary style and Japanese spirit unite in SIRI SIRI work. That’s precisely why supporters seek it out and enjoy wearing it.